The Heroine’s Journey of Aurora Potenti

What is the best thing that I love about my work? The chance to imagine and anticipate the future through fashion.

What is my idea of perfect happiness? A life full of health and love. With many babies and animals around me!

What is my greatest fear? The death.

What is the trait that I most deplore in myself? The high confidence in people.

Which living persons in my profession do i most admire? I admire the fashion designer Del Pozo: a genius.

What is my greatest extravagance? It was to decide to realize my fashion dream. I think that the greatest extravagance for a persone who lives in a material world like this is try to realize her dreams.

On what occasion would I lie? Every time when another person lies to me.

What is the thing that I dislike the most in my work? The absurd speedy of fashion’ s time… a speedy time to create, a speedy time to realize clothes, a speedy time to show your work, there is an absurde speedy time to everything in fashion.

When and where was I the happiest, in my work? I was the happiest in 2010, in Milan, when the ELLE Italia magazine interviewed me about my work and during the shooting on set.  I had the visit of two of my MITI: Btuno Gianesi and Manuela Brambatti… the most talented Gianni Versace’ designer in the fashion’ s great era.

If I could, what would I change about myself? My health.

What is my greatest achievement in work? Have realized my childhood’ s dream of become a fashion designer.

Where would I most like to live? In Rome… my only one loved city.

What is my most treasured possession? About my person it is my courage, about my world it is my corgi dog named Dandy.

What is my most marked characteristic? The “obsession” to find the truth of every situation, fact and event in my life. The “obsession” to discover the reality of everything and everybody.

What is my most inspirational location, in my city? On the beach, in front of the Tirreno sea waves.

What is my favourite place to eat and drink, in my city? My home… with my mother’s meals.

What books influenced my life and how? The Puskin’ s novel Eugenio Onegin. The Eugenio Onegin’ s lover feelings are so similar to mine. I am so constant as her when I love and when I read this book I discovered myself.

Who are my favorite writers? Wilde, Dostoewskij, Goethe, Stendhal, and many many more. But only classic writers.

You Only Die Once. What music would I listen on my last day? I love music so much, but this day I think to prefer the silence.

Who is my hero or heroine in fiction? I haven’ t an only hero or an only heroine to love. In fiction (cartoons, films, literature…) I love every single character who takes on every situation with all his braveness!

Who are my heroes and heroines in real life? Every, really EVERY, person who has the courage to do everything. Little things or big things. But done with courage!

Which movie would i recommend to see once in a lifetime? Lady Hawke and The Gladiator.

What role plays art in my life and work? An important but not obssessive role. I see the art with one eye, but my other eye is focused on the everyday’ s reality because art is only a fiction. A beautiful fiction, but a fiction. The reality is more interesting than this.

Who is my greatest fan, sponsor, partner in crime? In this moment these are two men: Mauro and Andrea… the first has created the first Aurora Potenti’ s fragrance and the second is working hard on the new Aurora Potenti’ s web site.

Whom would I like to work with in 2017? With someone who will believe in me and someone in which I believe… only in this case is possible to create something of valid and beautiful value.

Which people in my profession would i love to meet in 2017? Brunello Cucinelli or Ermanno Scervino… I love their respect for quality and elegance. They do not create to shock people, but to respect them.

What project, in 2017, am I looking forward to work on? I hope to create a collaboration with a very interesting Rome’ s fashion designer. Is a boy with a great talent and great passion for fashion and we will have a project to realize toghether.

Where can you see me or my work in 2017? I think only in my atelier, because the 2017 will be an year in which I won’ t show my work in public, but in which I will work in silence to show the result in 2018.

What do the words “Passion Never Retires” mean to me? These words mean to me that everybody has a real passion to do something can’ t stop to continue to think, to work, to create! Never and never.

Which creative heroines should Peter invite to tell their story? I hope Peter will invite here one of the 10.000 member of my Facebook group Giovani Stilisti Italiani. Here we have many young fashion talents who want to show their creations and their personality.

How can you contact me? You can contact me through the email address or through the directed for on the site More, also on Facebook, Instagram or Linkedin networks.


Message of the founder of The Heroine’s Journey Project Peter de Kuster

When you want to support The Heroine’s Journey project buy here one of my books about The Heroine’s Journey.   

You can buy Peter’s Books here 

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