The Power of your Story seminar

In this three day journey in Paris, Peter de Kuster,  founder of The Heroine’s Journey explores with you the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our creative business and life.

“Your story is your art, your art is your story,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our creative challenges, our art, our clients, our money, our self promotion, our time, our families and relationships, our health; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

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Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my creative life and business is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.



Story creation. Are you inspired by an idea for a story, but don’t know how to realize it? True story is a question of continuous creativity – not a set of formulaic page numbers. Take advantage of one of the best story brains in the business, and let Peter de Kuster prompt and guide you to your best insights yet. Here is an opportunity to apply classic story design – the kind that has resulted in masterpieces of all kinds – to your own cinematic, theatrical, design, art, musical or literary premise.

Peter de Kuster  THE POWER OF YOUR STORY Seminar is ideal for Artists, Designers, Writers, Screenwriters, TV Writers, Novelists, Playwrights, Filmmakers, Directors,  Actors, Business Storytellers, Fashionista and more…


Of the total creative effort represented in a finished work, 75% or more of a creative heroine’s labor goes into designing story – only 1% of writers understand this. Anxious, inexperienced creative professionals obey rules. Rebellious, unschooled creative professionals break rules. Artists master the form. The only way to truly master the form is to intimately understand every aspect of Storytelling. Peter de Kuster’s THE POWER OF YOUR STORY Seminar is designed to help you master these principles. This seminar goes well beyond the essential mechanics of storytelling. It will elevate your writing from an intellectual exercise to an emotional one, transforming the craft of storytelling into an art form. THE POWER OF YOUR STORY Seminar affords you the opportunity to separate yourself from the herd of creative professionals who will never invest the time to properly master the form and thus will never have the success they truly desire.

REMEMBER: There’s no such thing as an unemployed storyteller who has fully mastered the art of storytelling

Invest the time. Do the work. Tell your true story.


Story is about principles, not rules.
Story is about archetypes, not stereotypes.
Story is about eternal, universal forms, not formulas.
Story is about thoroughness, not shortcuts.
Story is about the realities, not the mysteries of storytelling.
Story is about mastering the art, not second-guessing the marketplace.
Story is about respect, not disdain, for the audience.
Story is about originality, not duplication.


In intensive full-day seminars, private tours, and online, Peter de Kuster  teaches the substance, structure, style, and principles of the grand art of storytelling. Peter teaches the form of story, giving his fellow storytellers an insight into the nature and purpose of their art; what the creative heroine does to thrill, touch and delight themselves first, then their clients, audience, using movies, art, literature, design, music from world cities like Paris, great works for clear examples. All these principles apply to the many different story media: art, film, design, games, novels, plays, journalism, business pitches and more.

The core of Peter’s teaching places the art of story as a metaphor that makes sense out of life; our equipment for living. An art as old as humanity, it takes hard work, deep insight, and a breadth of knowledge to craft a work of quality. This is not a “how to” seminar pretending to guarantee a best-seller by this time next weekend, nor does it offer a “formula”, or the “secrets of Hollywood”. Peter teaches “what is” Story with open clarity and from a position of respect for your audience — respect for all genres and media, respect for both the mainstream and the independent — and empowers writers to express the purpose of their passions. Peter hands the tools of storytelling to you and reminds you that storytellers do not sprint: they run a marathon requiring diligence, dedication, effort, passion, and time.


Peter’s teaching can be found in his books, online via The Heroine’s Journey and The Hero’s Journey or in person his world-renowned seminars. Peter has been teaching storytelling for decades. Many creative professional has sought out and benefited from his storytelling insight and expertise.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your creative business and life.

What Can I Expect?

Here’s an outline of THE POWER OF YOUR STORY Seminar.


Seminar Outline


  • What is your Story?
  • Are you even trying to tell a Story?
  • Old Stories  (stories about you, your art, your clients, your money, your self promotion, your happiness, your health)
  • Tell your current Story
  • Is this Really Your Story?


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • You ultimate mission, out loud
  • The Seven Great Plots
  • The Twelve Archetypal Heroines
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Turning your story into action
  • The Story Effect
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After


DETAILS FOR  24 MAR – 26 MAR 2017



Peter de Kuster is writer, travel guide and creative business coach based in Paris and Italy. He is the founder of The Heroine’s Journey and The Hero’s Journey and his work has appeared in many publications and books.


09.40    Tea & Coffee on arrival
10.00     Morning Journey in Paris
13.00     Lunch Break
14.00     Afternoon Journey in Paris
17.00     Close


Shakespeare & Company Bookstore


The prize is Euro 975 exclusing VAT and including a year Friend Membership of The Heroine’s Journey.  Mail Peter at to schedule a skype session for more info about the seminar.
Food and Drink: refreshments are provided throughout both days of the course including: tea, coffee and pastries on arrival, a delicious deli inspired lunch, and afternoon treats.

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