The Heroine’s Journey of Lauren Azzis

What is the best thing that I love about my work? 

As UX researcher and UX designer, the best thing is : I’m here to help people understanding other people ! I’m a facilitator. My job is to understand my clients, their goals, their problems also, their team and obviously their clients and users. To improve the experience a brand can offer to its clients. To facilitate services and uses. What I love about all of this ? it really works ! As Co-founder, I see every day as an opportunity. And I love it ! Every people I meet is a new window on a world full of perspectives ! 

What is my idea of perfect happiness? 

My idea of perfect happiness is to have the more happiness moments you can get everyday, by living the present, enjoying every second with the people you love, sharing hundred of thousands smiles and laughs.

What is my greatest fear? 

Loneliness… To die alone is my biggest fear.

What is the trait that I most deplore in myself? 

I always want to convince myself I’m fully independent, but truth is, nobody is…

We all need family, love, and sharing moments with people. If we don’t, we forget the real goal of our lifetime.

Which living persons in my profession do i most admire? 

Jake Knapp, inventor of the method I love & practice : design sprint

David Carson : the man who decided to break the rules of design !

Sebastien Bordeau : my associate, the best I could ever get. The most admirable person on earth

What is my greatest extravagance? 

Hate cooking…

On what occasion would I lie? 

Now, maybe ? 

What is the thing that I dislike the most in my work? 

I think I do not dislike anything… It is hard to build your society but it is challenging & so fulfilling !

When and where was I the happiest, in my work? 

The day I signed to create my society LAB’S 214. I was afraid, obviously, but so happy and excited it was happening. 

And i love to see it growing because we do our best everyday !

If I could, what would I change about myself? 

Start running again…?

I’m far away from being perfect, but every people I have around me, they love me for the person I am. I’m just so grateful I have family and friends that allow me to be myself, with the best and the worst of me ! I wouldn’t change anything. 

What is my greatest achievement in work? 

When a client say « What do WE do next ? » : It means we have proven our work and our team value. It also means we are building some great trust and we are working and supporting each other as partners ! 

Where would I most like to live? 

Under the sun, across the sea ! D-vitamin and salt are just exquisite. Looking at the sea is so relaxing. 

I’m one of the lucky people who were born near the sea and under the sun. Sun gives people smile and makes life simpler. 

What is my most treasured possession? 

My man. Alone, I would go faster maybe, but together we clearly go further !

What is my most marked characteristic? 

I’m determined. I never give up : I take some other paths to make things work.

What is my most inspirational location, in my city? 

I will rewrite the question if it’s okay for you : “what is my most inspirational location, in the city of my childhood » : 

The breakwater, facing the horizon, in the center of Juan Les Pins in the South of France. The place I go when I want to think a little bit on my own, or relax and do some yoga, or just look at the waves.

What is my favourite place to eat and drink, in my city? 

La Fine Mouche, a cheese bar I discovered last week ! A little place in the center of Montpellier, where you can find some great cheeses. And I love cheese… 🙂

What books influenced my life and how? 

De l’amour – Stendhal a French writer from the past centuries. Poetic, romantic and beautiful.

Stendhal was trying to explain what is love, and how incredible it is to live true love. How it becomes bigger and stronger, through every step of life.

Who are my favorite writers? 

Stendhal, Baudelaire, Victor Hugo. Seems to be classic ? Then, I’m a classic French woman.

Einstein with his book Special relativity and general relativity. Even if you don’t understand a thing to maths, Einstein makes it so simple and easy to understand ! What a genius !!!

You Only Die Once. What music would I listen on my last day? 

Sunny – the remix that Beatrice Ardisson made, which is so great ! Listen to it please, and enjoy life thinking of what makes you happy everyday :

Who is my hero or heroine in fiction? 

Sheldon Cooper from the Big Bang theory. Having so much fun with this character, he is as horrible as he is adorable.

Who are my heroes and heroines in real life? 

Einstein. What a genius !

Which movie would i recommend to see once in a lifetime? 

Mister Nobody to think about the importance of the choices you make in your life. 

What role plays art in my life and work? 

I’m a designer, it has obviously a giant role. I spent 6 years in an art school and it has open my mind like I’d never imagine it could. Since then, i love going to museum, exhibitions, and my favorite museum is the MBA in Lyon (France). Photography, architecture, graphism, design, music, dance… are part of my job. It is very related to user experience : people, ergonomy, design, emotions and interactions. 

Who is my greatest fan, sponsor, partner in crime? 

My partner in crime : Sebastien ! The men I share everything with.

Whom would I like to work with in 2019? 

With CEOs that care about their team, clients & customers. With people who have ambition & determination to reach their goals ! Everyone who needs to grow his business thanks to digital, everyone who needs to improve his services for and with his users ! 

Which people in my profession would i love to meet in 2019? 

Jake Knapp, creator of Design sprint

What project, in 2019, am I looking forward to work on? 

I want to expend my UX lab in the e-medical field. To help patients with easier services, thought for them and created with them !

Where can you see me or my work? 

You can go check my website : 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s