The Heroine’s Journey of Irene Nappi

What is the best thing that I love about my work?

The one thing I love the most in my work is the possibility to express myself through creativity. Working around constraints and necessity to create something beautiful and useful. Using my brain.

What is my idea of perfect happiness?

I believe that happiness recipe is made from a mix of small things and big ones. Of course there when your job is a passion it has a big part in it, but family friends and so many other things are part of it. I think happiness is that warm, cozy feeling inside of us when we realize we are exactly where we need to be.

What is my greatest fear?

Waking up one day having lost everyone I love. It’s something everyone fears, it’s part of what makes us humans.

What is the trait that I most deplore in myself?

Overthinking. Being reflexive and attentive is one of features I like the most in myself, but when it gets out of hand it becomes causes for so many troubles.

Which living persons in my profession do i most admire?

I think that design, as a community, is always expanding and generating new ideas. More than a single person I admire, is the whole energy of the community, especially the young designers.

What is my greatest extravagance?

Bunnies, they are so soft. As soon as I see one of them my heart completely melts and I go back being a child.

On what occasion would I lie?

I try not to, as I really believe that being true to what we think is fundamental. One can always choose the best words to present. But sometimes the situation requires a little omission, or a tweak not to hurt anyone. Truth to be told, sometimes we lie without even knowing it.

What is the thing that I dislike the most in my work?

I find data analysis quite boring, even if I know is really important, and what allows to understand if the project worked in the end or not. My mind as a creative is not made to work with numbers only.

When and where was I the happiest, in my work?

If I have to choose a moment, when I officially presented my boardgame at a psychology event. Seeing the positive impact of something I created on people made me proud of what I do, and I realized I could actually have an impact.

If I could, what would I change about myself?

Of course I’d like to become a better and better version of myself. But who I am is the result of all of my experience, and I don’t want to change any of that. So I want to change little by little with my own strength, embracing the journey.

What is my greatest achievement in work?

To be sincere, I hope my greatest achievement it’s yet to come.

Where would I most like to live?

I still have to find the place where I want to live the rest of my life. For now I’d like to explore new cities around the world, but if I focus on a really distant future I see a small italian city near the sea, filled with sunny days.

What is my most treasured possession?

This is a thought question. Even if they are not a concrete object what I treasure the most are my memories.

What is my most marked characteristic?

A good mix of stubborness and kindness. They create an unpredictable scenario from time to time, but usually the people in my life appreciate this traits of mine.

What is my most inspirational location, in my city?

I’m currently living in Milan, but the place that gives me inspiration can be find almost everywhere: I like looking at the sky to collect my thought. It changes from location to location, but it’s always beautiful. So as long as there is a window to look outside from, I’m good.

What is my favourite place to eat and drink, in my city?

Milan is a city full of places to eat and drink, with new one popping up every other day.

I like trying new ones whenever I can, so I haven’t elected my favourite yet.

What books influenced my life and how?

I read a lot, and always used to especially when I was younger and had more free time. Sometimes you happen to read the right book at the right moment, and it becomes like a key to understand reality. It happen to me many times with books from Banana Yoshimoto, Amrita and H/H for example. But one of my favourite stories as a child was The Secret Garden, and I still now feel a strong connection to that book.

Who are my favorite writers?

Following up from the previous question, I love Yoshimoto’s style. Being a fantasy fan I found myself lost in the pages written by Terry Brooks and Neil Gaiman, as well as many others. Words really are powerful.

You Only Die Once. What music would I listen on my last day?

So many thought questions! I do hope to move on while I peacefully sleep, so it really depends on my dreams.

Who is my hero or heroine in fiction?

This is actually a funny answer, I’m not entirely sure why but Jessica Fletcher has a special place in my heart. I think it’s because it goes against many fixed roles in our society for women. Seeing her establishing herself in a new role as writer, travelling so much and making new connections always seemed like a nice plan for the future.
The fact that i love mysteries is a bonus, but I feel likes the murders would be a bit too much.

Who are my heroes and heroines in real life?

It might be cliche, but really if I look at my family I see them as heroes, going through so much but being able to accomplish so much as well. Hopefully I can follow their lead.

Which movie would i recommend to see once in a lifetime?

As with books, movies affects you differently at different moments in life. As I prefer reading I’m not a big movie fan, but I do appreciate animated cartoons for their artistic traits. I’d recommend Howl’s Moving Castle fron studio ghibli, since a part from the stunning visuals it’s also a journey of self discovery.

What role plays art in my life and work?

Art is a big part of my life. I’ve grown in a family that gives great value to arts and since I was I child I could get lost in museums. For me it’s a great inspiration and also a mean to understand the past and its society. But I also think that art is found in small things, if love and passion is put in their making. So art is always around us.

Who is my greatest fan, sponsor, partner in crime?

I’ll use my italian blood as an excuse: it’s my mom. My family always supported me in every way, helping me when I needed it and encouraging me follow my dreams. There is a strong bond between mother and daughter, I can say that my mother is my #1 fan.

Whom would I like to work with in 2019?

People from around the world. It’s something that I have already done on a small scale but I’d love to be able to come in contact even more with other ways of thinking.

Which people in my profession would i love to meet in 2019?

This is a great question and a difficult one. So I’ll answer simply: enthusiastic and inspiring people.

What project, in 2019, am I looking forward to work on?

I’d like to be able to work again in the game design field, since I’m currently working in a different are of design, focusing on ux/ui.

Where can you see me or my work in 2019?

If you’d like you can see my work on my Behance page, and if you could find me on instagram you could see some of my sketches too (but I’m shy so I won’t tell you how).

What do the words “Passion Never Retires” mean to me?
It means that your mind keeps “working” at all times, creativity it’s something ingrained in a person. Ideas keep coming, even when there are too many of them. I’m sure I’ll go on creating new things even when I won’t be actively working anymore. So for me it means, if it’s a passion, you’ll always carry it within you.

Which creative heroines should Peter invite to tell their story?
There are so many creative, inspirational women around, let’s invite them all to tell their stories.

How can you contact me?

You can find me on Behance, Linkedin or write directly to me at I’m very talkative so don’t be afraid to contact me.

Here’s also the link to my behance page:
And linkedin:
And my boardgame:


Here follows a message of Peter de Kuster, founder of the Heroine’s Journey 


The Heroine’s Journey is a private tour in story rich venues of world cities with Peter de Kuster, to rewrite the story you tell yourself about yourself and your creative work and in the process transform your life and business.

What is your Story?

“Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about ourselves, our creative business, our customers ; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

What Can I Expect?

Here’s an outline of The Heroine’s Journey.

Journey Outline


  • The Power of your Story
  • Are you even trying to tell a Story?
  • Old Stories  (stories about you, your art, your clients, your money, your self promotion, your happiness, your health)
  • Tell your current Story
  • Is this Really Your Story?


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • You ultimate mission, out loud
  • The Seven Great Plots
  • The Twelve Archetypal Heroes
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Turning your story into action
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Become a great Storyteller

That’s why I set up The Heroine’s Journey in the great cities of the world.  A new way to use the power of your story.  To guide you to life-changing, eye-opening movies, art, literature that truly have the power to enchant, enrich and inspire.

In this journey with Peter de Kuster you’ll explore your relationship with stories so far and your unique story identity will be sketched. You will be guided to movies, art, literature, myths that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; movies that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and movies to see to take away. Your full story advice and movies to see list will follow within a couple of days.

Book your private story coaching tour

You can choose from three options:

  1. The Heroine’s Journey Short and Powerful.   This is a 8 hours – private story coaching,  one day, one – on – one with Peter de Kuster. The price is Euro 2500 excluding VAT including lunch and drinks. You can bring a maximum of three (business) partners to the private tour if you choose to.
  2. The Heroine’s Journey Intensive.  This is a 16 hours – private story coaching,  two days one – on – one with Peter de Kuster. The price is 5000 excluding VAT including lunch and drinks. You can bring a maximum of three (business) partners to the private tour if you choose to.
  3. The Heroine’s Journey Impact.  This is a 24 hours – private story coaching,  three days one – on – one with Peter de Kuster.  The price is 7500 excluding VAT including lunch and drinks. You can bring a maximum of three (business) partners to the private tour if you choose to.

Please note the private tours Short and Powerful can take place in Amsterdam, Antwerp, Berlin, Barcelona, Bruxelles, Florence, London, Malaga, Madrid, Milan, München, Paris, Rome, Rotterdam, Sevilla and Venice at the moment.

The private tours Intensive and the private tours Impact are offered in Amsterdam, Antwerp, Berlin, Barcelona, Bruxelles, Copenhagen, Florence, London, Los Angeles, Malaga, Madrid, Melbourne, Milan, München, New York, Oslo, Paris, Rome, Rotterdam, Sevilla, SydneyVenice and Vienna.

You can book Peter by mailing him at 

Booking Information

  • Once you have purchased a private tour you will be given information to get in touch and arrange a date and time for your private tour.
  • Private tours will take place at any given day of the week.  The private tour will take place in a story rich city.
  • Please note that once your appointment time and date have been confirmed, we have a forty-eight hour cancellation policy. Any cancellations less than 48 hours prior to an appointment, or any no-shows will be charged. Any requests to reschedule less than 48 hours prior to an appointment, cannot be guaranteed and the original appointment will be charged for other than in exceptional circumstances.

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