The Heroine’s Journey of Angela Lazazzera

What is the best thing that I love about my work? About my work I love most the thing that I feel autonomous and can decide what to represent and express with the means and languages I want.

What is my idea of perfect happiness? The perfect happiness for me is to live with my art in a big atelier, show my work in the best way, travel a lot visiting as much as possible beautiful places and knowing new cultures.

What is my greatest fear? My biggest fear is to live with regret and not have done everything I could have done. This is why I work on myself every day as long as I can create the best version of myself. I hate wasting time.

What is the trait that I most deplore in myself? I am probably very critical of myself even though this may not seem to emerge.

Which living persons in my profession do i most admire? In my profession I admire so much an artist, who was also my teacher when I was in the academy of fine arts in Bari, now a professor at the Academy of Fine Arts in Venice, Carlo Fusca. He is a fantastic person who taught me a lot and still his teachings continue to be useful for me.

What is my greatest extravagance? I don’t think I have extravagances,maybe an extravagance today could be that I’ve my ideas, my habits, my ways of doing things.

On what occasion would I lie? Never!

What is the thing that I dislike the most in my work? I like everything of my work, is the best work in the world.

When and where was I the happiest, in my work? There were many moments of happiness, like when I was painting and I was doing exactly what I wanted to do, but one in particular was when I realized that my main goal in the life and the only think that make me well is the Art.

If I could, what would I change about myself? In the past I have sinned of courage on some occasions, but I learned a lot from the consequences, now what I am is the result of what I experienced, about my beautiful and bad experiences. So I think nothing, because I define myself as a person who is constantly evolving.

What is my greatest achievement in work? I don’t think I’ve achieve big goals yet, but every day I feel like I’m climbing a step higher than the previous one.

Where would I most like to live? Unfortunately not here, i’m looking for the best place where to live well yet and I wish to find it soon.

What is my most treasured possession? My most treasured possession is my family.

What is my most marked characteristic? Actually I don’t know really, probably who knows me could say it better than myself, maybe one of my most marked features could be the craze for controlling and organizing everything related to my life.

What is my most inspirational location, in my city? In my city I like to go at the seafront, when I want to take a break from everything, I prefer to take a walk on the Bari seafront and clear my mind.

What is my favourite place to eat and drink, in my city? There are a lot of good places where you can eat and drink well, I prefer to try every time one new.

What books influenced my life and how? Books which influenced my life are something like Uno, nessuno, centomila of Pirandello, some books of Nietzsche, “la metamorfosi” of Kafka, they help me to grow up the person that I am today.

You Only Die Once. What music would I listen on my last day? High Hopes, Pink Floyd.

Who is my hero or heroine in fiction? I never had an hero or heroine.

Who are my heroes and heroines in real life? Nobody.

Which movie would i recommend to see once in a lifetime? Blue Velvet of David Lynch.

What role plays art in my life and work? Is very important for me.

Who is my greatest fan, sponsor, partner in crime? My grandmother and my grandfather are the greatest fan and this is very funny because they’re very traditional and sometimes they don’t understand what I do.

Whom would I like to work with in 2019/2020? I’d like to work with interesting and steady people that help me to take a step forward in my artistic career.

Which people in my profession would i love to meet in 2019/2020? I hope to meet beautiful, cheerful and friendly people.

What project, in 2019/2020, am I looking forward to work on? I have a lot of projects which I looking forward to work, you’ll see, it’s a surprise!

Where can you see me or my work in 2019/2020? Actually you can see me and my work in Bari, at the “ItrArti” gallery and at the gallery “Le muse”, Andria.

What do the words “Passion Never Retires” mean to me? Exactly what I do every day in my life.

Which creative heroines should Peter invite to tell their story? You can invite Claudia Resta, Francesca Macina, Daniela Giglio, AuroraAvantaggiato, Lisa Cutrino, Angela Capotorto

How can you contact me? you can send me an e-mail at or visit my website

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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