The Heroine’s Journey of Shawlin

What is the best thing that I love about my work?

It never lets me stay idle as I am constantly learning and creating things.

What is my idea of perfect happiness?

Having fewer things to worry about. The less we have, the happier we can be.

What is my greatest fear?

Investing my time into something and later regretting.

What is the trait that I most deplore in myself?

I am very lazy sometimes.

Which living persons in my profession do i most admire?

One of my studio mentors, Abu Sayeed M Ahmed, an Architectural conservation specialist who motivates to conserve built structures. There are very few such great people.

What is my greatest extravagance?

I spend a lot on bags and shoes especially custom made ones. I make out of impulse purchases of stuff I do not need.

On what occasion would I lie?

Every time I oversleep and reach late somewhere, I find an excuse. As a student, this happened in all morning classes.

What is the thing that I dislike the most in my work?

I dislike all type of routine affairs.

When and where was I the happiest, in my work?

When I received my first compensation from a freelance architectural work.

If I could, what would I change about myself?

Nothing, because I know perfection does not exist.

What is my greatest achievement in work?

After years of constant learning and working for others, I now have my very own ecommerce shop.

Where would I most like to live?

Away from the city, surrounded by nature where chirping of birds would ease away stress.

What is my most treasured possession?

My Bachelor’s degree in Architecture.

What is my most marked characteristic?

My petite and dainty stature.

What is my most inspirational location, in my city?

With a few of my friends in small neighborhood park near my home.

What is my favourite place to eat and drink, in my city?

My home, when I prepare a meal for my family.

What books influenced my life and how?

‘Prince and The Pauper’ taught me to be empathetic and not judge a book by its cover. It is important to walk someone else’s shoes before making a judgment.

Who are my favorite writers?

R.L Stine for his ‘Goosebumps’ series.

Mark Twain for his irony and carefree writing style and use of child heroes.

You Only Die Once. What music would I listen on my last day?

Sound of raindrops falling on leaves of trees, that’s music to a nature lover.

Who is my hero or heroine in fiction?

Nancy Drew, Jane Eyre.

Who are my heroes and heroines in real life?

Farmers and working moms.

Which movie would i recommend to see once in a lifetime?

Devil wears Prada. There are more I just can’t remember now.

What role plays art in my life and work?

Freedom and complete fulfillment of the self.

Who is my greatest fan, sponsor, partner in crime?

My two mischievous sisters.

Whom would I like to work with in 2019/2020?

New and emerging companies with good aesthetics and modest commission rates.

Which people in my profession would i love to meet in 2019/2020?

Frank Gehry, I love the way he makes buildings dance.

What project, in 2019/2020, am I looking forward to work on?

I keep my plans concealed so that’s a secret J

Where can you see me or my work in 2019/2020?

I keep my website updated with my latest information and work.

What do the words “Passion Never Retires” mean to me?

When you do something out of passion, it is not work and so it will never retire.

Which creative heroines should Peter invite to tell their story?

Tanya Karim

How can you contact me?

Using the contact form in my website []  or via LinkedIn

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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