The Heroine’s Journey of Natalia Gryniuk

What is the best thing that I love about my work? I love meeting new people, artists, gallery owners involved in my projects. I like idea that artists from different parts of the world meet and confront each other, even become friends.
What is my idea of perfect happiness? Aperitif with my friends somewhere on the Sicilian islands in the summer evening.
What is my greatest fear? I’m afraid to don’t be able to recognize fake people.
What is the trait that I most deplore in myself? My impulsiveness.
Which living persons in my profession do i most admire? I have many examples to follow. In general I admire people who despite everything succeed in their goals.
What is my greatest extravagance? I love cold pizza. In Italy it is not considered an extravagance, but a perversion )))
On what occasion would I lie? When I can’t do otherwise, when the other people depend on what I say or not.
What is the thing that I dislike the most in my work? Incompetence of people.
When and where was the happiest, in my work? I’m happy when the artists involved in my projects tell me about their progress.
If I could, what would I change about myself? My perfectionism.
What is my greatest achievement in work? The curatorship of the collateral exhibition of the Biennale di Venezia 2019.
Where would I most like to live? In the next life I would like to live in Paris.
What is my most treasured possession? My healthy family
What is my most marked characteristic? Ability to decide quickly.
What is my most inspirational location, in my city? Opera Theater Massimo
What is my favourite place to eat and drink, in my city? Le Terrazze
What books influenced my life and how? I like to read, but I can’t say a concrete book has changed my life. books have contributed to my personal growth.
Who are my favorite writers? All my favorite writers are from classic literature
You Only Die Once. What music would I listen on my last day? Giuseppe Verdi
Who is my hero or heroine in fiction? I don’t have heroes in fiction, for simple reason that is fiction.
Who are my heroes and heroines in real life? My heroes in real life are people who fight for their rights and they are not afraid to challenge the system, both political and cultural.
Which movie would i recommend to see once in a lifetime? The Silence of the Lambs
What role plays art in my life and work? Essential
Who is my greatest fan, sponsor, partner in crime? My friend Odarka. I think of the phrase “If I killed someone, she would help me dig the hole to bury the corpse” I know it is a very gloomy phrase, but it describes at best the intensity of the relationship between us. Also my husband Giovanni, who is my greatest fan and the voice of my
Whom would I like to work with in 2019/2020? With many people, professionals in my segment, but also I’d like to do some crazy collaborations, to present some new product on the art market.
Which people in my profession would i love to meet in 2019/2020? I’d love to meet great artist Marina Abramovich
What project, in 2019/2020, am I looking forward to work on? I’m looking forward to open We Contemporary Art Show 2019 in Prague, in December. For spring 2020 we have in program the 6th edition of the project Woman’s Essence dedicated only for women artists ( the last edition of this show was presented on Biennale di Venezia )
Where can you see me or my work in 2019/2020? On the website of my association MUSA International Art Space
What do the words “Passion Never Retires” mean to me? Absolute truth.
Which creative heroines should Peter invite to tell their story?
Lika Spivakovska
Laura Francesca di Trapani
Giovanna Orlacchio
How can you contact me?
Through this website

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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