The Heroine’s Journey of Laura Suárez Fernández


What is the best thing that I love about my work?

I can express myself from within, helping others telling stories of overcoming.

I love to feel creativity and let myself be carried away by it to express it in words.

What is my idea of perfect happiness?

The perfect happiness is to live from the heart. Take power away from ego. Feel the deepest part of being. Happiness comes from within. Not from any material or other people

What is my greatest fear?

My biggest fear is letting myself be dominated by the ego and feel fear 😉

What is the trait that I most deplore in myself?

Sometimes I have no patience to let that the life flow through me. I want to take my life under control but I know now, that this is impossible, then I have learned that I am only the dancer and life is the music.

Which living persons in my profession do i most admire?

I admire Victor Manuel Martin Requena (writer), Lain García Calvo (writer and coach), Monica Fustè (writer and coach), Vishen Lakhiani and Joe Dispenza.

What is my greatest extravagance?

I often like to be alone and in silent.

On what occasion would I lie?

I would lie, when I want not hurting someone or when I feel it is the best for myself.

What is the thing that I dislike the most in my work?

I don’t like so much to make marketing to sell the books, the coaching programs and the courses.

When and where was I the happiest, in my work?

A year ago in Barcelona at the Book Fair when I sold and signed my books.

If I could, what would I change about myself?

I would like to have more faith and patience.

What is my greatest achievement in work?

That I built my business on my own starting from zero.

Where would I most like to live?

I would like to live all over the world: a month in Paris, a month in London, a month in Prag, etc. Always close to the sea or the mountain, I love nature.

What is my most treasured possession?

The experiences that I have lived, the people I have met.

What is my most marked characteristic?

I am always very happy and I love laughing.

What is my most inspirational location, in my city?

There is a town hier in Mallorca, called Soller, it is idyllic, romantic, special.

What is my favourite place to eat and drink, in my city?

I don’t have any. I like many restaurants, especially outdoor terraces near nature or the sea.

What books influenced my life and how?

There are a lot of books i could recommend. I read a lot of self-development books what is really interesting to understand human beings, science and our mind better.

For example:

Becoming supernatural” Joe Dispenza

Essential writingsThich Naht Hahn

The code of the extraordinary mindVishen Lakhiani

Oneness with all lifeEckhart Tolle

Who are my favorite writers?

Stephen King, Arturo Pérez Reverte, Brandon Sanderson.

You Only Die Once. What music would I listen on my last day?

Piano and Orchestra music, Hans Zimmer, Ludovico Einaudi, Ryuichi Sakamoto. It takes me to the heaven.

Who is my hero or heroine in fiction?

Superman. He can fly and help other people.

Who are my heroes and heroines in real life?

All human beings. The humanity is full of heroes and heroines. Life can be sometimes hart.

Which movie would i recommend to see once in a lifetime?

The Schack

What role plays art in my life and work?

The life is for me pure art and the art of living plays an important role in my work.

Who is my greatest fan, sponsor, partner in crime?

My partner, my sister, my best friends and my parents.

Whom would I like to work with in 2019/2020?

I would like to work with creative, enthusiastic, cheerful and positive people.

Which people in my profession would i love to meet in 2019/2020?

All kinds of artists: writers, dancers, painters, etc.

What project, in 2019/2020, am I looking forward to work on?

I want to write two books: one on how to overcome anxiety and a new novel. I also want to record new inspiring videos on YouTube to help other people to live their lives from the heart.

Where can you see me or my work in 2019/2020?

You can contact me and see my work:

On my website:


On YouTube:

On Amazon:

Twitter: @LAURIBBC

Facebook: @coachquantum


What do the words “Passion Never Retires” mean to me?

Passion is part of my soul, so it is never retires, while there is light in my heart.

Which creative heroines should Peter invite to tell their story?

Mònica Fusté in

Beatriz Cárcamo Bravo in Linkedin:

Laura Torrico Miranda in Linkedin:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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