The Heroine’s Journey of Pamela Napoletano

What is the best thing that I love about my work? Sharing. It is very gratifying to perceive that something born from the depths of myself can arouse in other people feelings, curiosities or new visions to be followed.
What is my idea of perfect happiness? Feeling in harmony with everything around us
What is my greatest fear? Fall into the quicksand of resentment. Not have a chance of redemption or improvement.
What is the trait that I most deplore in myself?  The insecurity of being misunderstood or excluded.
Which living persons in my profession do i most admire? I greatly admire people who know how to redeem themselves despite adversity. I admire those who transform their weakness or suffering into a great force capable of breaking patterns, preconceptions or systems (such as art) that are often corrupt.
What is my greatest extravagance? My mind.
On what occasion would I lie? No lie.
What is the thing that I dislike the most in my work? Never be satisfied with a job for a long time. This could also be positive because it pushes you to look for new solutions, to have new curiosities but, sometimes, I would like to enjoy more what I do.
When and where was I the happiest, in my work? In 2017 I realized a relational art project in Chiavenna (Sondrio, Italy), the country where I currently live. An important part of the history of this place has emerged from the dusty memories of those (now elderly) who lived the year and was interpreted by children through a performance. The past has re-emerged with all its poetry but renewed with a new contemporary light. When I saw generations of people talking together, with enthusiasm, for a common purpose, I experienced an immense emotion.

This is the video made:

If I could, what would I change about myself? Don’t believe enough in my energies.
I would like to believe more in my energies. It is frustrating to perceive inwardly a great vital fire and not being able to release all its strength.
Where would I most like to live? Wherever I may feel nourishment transmitted from the natural environment, from the people I meet, from whatever stimulates me to express myself.
What is my most treasured possession? People and everything I love.
What is my most marked characteristic? I think the positivity.
What is my most inspirational location, in my city? My professional figure. Realizing socially my fantastic visions is beautiful.
What is my favourite place to eat and drink, in my city? My home.
What books influenced my life and how? I really love reading the biographies of artists, people who have created a break or made a huge contribution to the art system but not only, even on a social and cultural level. From Peggy Guggenheim, to Marcel Duchamp, Leo Castelli, Lea Vergine, Lisetta Carmi, Coco Chanel, Maria Lai, Andrea Pazienza and many, many others. Beyond the biographies, I remember that after reading “Life and death of the image” by Régis Debray, my vision of art was definitely renewed.
I do not have a common thread in the choice of books (so in the choice of music) if not to look for stories, extraordinary examples of life that I know how to stimulate and be an example.
Who are my favorite writers? My husband
You Only Die Once. What music would I listen on my last day? “Stairway to heaven”, Led Zeppelin.
Who is my hero or heroine in fiction? My heroes are all very real.
Who are my heroes and heroines in real life? Anyone who can convey authenticity in this often artificial and standardizing society. Anyone who knows how to give something of himself, without asking for anything in return. Anyone who has an overview of things and is not confined to his own selfishness.
Which movie would i recommend to see once in a lifetime? I don’t remember a precise title … I manage to get excited or perceive a nourishment even in films that are not necessarily colossal.
What role plays art in my life and work? Art is life, it is a way of existing, of being, of thinking, of communicating. So I would say that, for me, my life and art fit together.
Who is my greatest fan, sponsor, partner in crime? My husband.
Whom would I like to work with in 2019/2020? I would always like to work with people who have a strong and respectful passion for what they do. Or in situations that can create sharing and transmit great energy.
Which people in my profession would i love to meet in 2019/2020? Anyone who knows how to create an authentic opportunity for me to express myself.
What project, in 2019/2020, am I looking forward to work on? In March 2020 I will have a personal exhibition at the MVSA Museum in Sondrio.
Where can you see me or my work in 2019/2020? At the MVSA museum in Sondrio or on my website
What do the words “Passion Never Retires” mean to me? For me, living with passion for everything we do or do is the only way to exist.
Which creative heroines should Peter invite to tell their story? Walter Tacchini, Daniela ContePaolo De Stefani, Silvia Argiolas, Stefano Bombardieri, Evita Endujar, Alessio Manfredi, Massimo Iacopino, Manuel Grosso.
How can you contact me?


Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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