The Heroine’s Journey of Nama Ku

What is the best thing I love about my job? Discovering through my viewers my works that I too can contribute with my small piece of art to create beauty in this small, big planet.

What is my idea of ​​perfect happiness? Feeling good about yourself, feeling free, loving, being loved.


What is my biggest fear? Don’t trust my skills

What is the trait that I most regret in myself? Sometimes I fall on the judgment of others and get depressed.

Which people in my profession do I admire? Tante, Duma Arantes, Chantal Joffe, david Mellon, Aleksandra Waliszewska, etc.

What is my biggest extravagance? Don’t follow the advice of others.


When should I lie? When I pretend to appreciate the advice of others.

What is the thing I don’t like most about my job? Insecurity due to the judgment of others.

When and where was he most happy in my work? When I started experimenting with a new way of drawing that I thought didn’t belong to me. From portraitist to surrealist pop illustrator.

If I could, what would I change about myself? My past.

What is my greatest success at work? Really believe it


Where would I like to live more? Where can I feel at home?

What is my most precious asset? My daughter

What is my strongest characteristic? I’m stubborn.

What is my favorite place to eat and drink in my city? A restaurant called Monti Blu.

What books have influenced my life and how? Kafka on the beach, by Murakami, allowed me to wade from another perspective


Who are my favorite writers? Murakami, Irène Némirovsky, Amélie Nothomb.

You only die once. What music would I listen to on my last day? Thom Yorke – Suspirium

Who is my hero or heroine in fiction? Conan and Lana

Who are my heroes and heroines in real life? I

Which movie would you recommend to see once in a lifetime? The commitments

What role does art have in my life and in my work? It is my passion, my work

Who would I like to work with in 2019/2020? With stimulating people who like to get involved without fear.


Which people in my profession would you like to meet in 2019/2020? Artists with a difficult past who made it.

On which project, in 2019/2020, I can’t wait to work? My project is to make my artistic expression known everywhere.

Where can you see me or my work in 2019/2020? Anywhere on social media, Facebook, Instagram, Twitter.

What do the words “Passion never retire” mean to me? It means that whoever is born an artist dies as an artist.

How can you contact me?   You can contact me through facebook profiles, instagram, tuitter or through my email

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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