The Heroine’s Journey of Maria Grazia Carriero

What is the best thing that I love about my work?

Giving shape to an idea.

To elaborate through visual art suggestions coming from everyday life, from memory, concepts related to magic and apotropaic symbols. Art in some way has always given me the opportunity to go beyond my limits and push me towards new horizons to improve myself.

What is my idea of perfect happiness?

Having the freedom to be able to create my works by listening to music in my studio, reading books, and having ideas that don’t let me sleep peacefully because of the desire and frenzy to make them happen.

What is my greatest fear?
I don’t answer for reasons of superstition.

What is the trait that I most deplore in myself?

Which living persons in my profession do i most admire?

I mention a few: Marina Abramovic, Nike Cave, El Anatsui, Chiharu Shiota, Christian Boltanski

What is my greatest extravagance?

One night I dreamed of Joseph Beuys, I was incredulous, I touched him and asked him: is that really you? I asked him: how does a work of art have to be, to be great? He replied: The artist must enter the deepest meanderings of his own psyche and fears and turn himself into a work of art.

On what occasion would I lie?

Now, on no occasion, rather than lying I’d prefer to stay silent. 

What is the thing that I dislike the most in my work?


When and where was I the happiest, in my work?

Whenever I completed a project, but especially when I managed to publish the book “Arte e ricerca Etnografica. Il laùru: i luoghi, gli incontri, le testimonianze. Progedit 2018″ entering the editorial series Anthropology and Mediterranean directed by Professor Eugenio Imbriani.

If I could, what would I change about myself?

At the moment I don’t want to change anything, sometimes I wonder what it would have been like if I were a man instead of a woman, I think chauvinism is still very present, for a woman’s life is much more complicated. 

What is my greatest achievement in work?

Working on projects that stimulate my mind.

Where would I most like to live?

I believe that every place can be a resource or a cage, the place is but a mental state. Personally, I cannot imagine myself in just one place for a lifetime. I like to travel and enjoy of all that each place can offer me. The only true thing is that I could not live far from my olive trees and vineyards for too long, as they represent the landscape of my genealogical roots.

What is my most treasured possession?

My son Giosuè

What is my most marked characteristic?

Probably my jaw, an index of strength and determination according to physiognomy and according to my dentist ready to make irony on my masseter.

What is my most inspirational location, in my city?

The suburbs just before of the countryside

What is my favourite place to eat and drink, in my city?

I find that it is difficult to find a single place where you can eat everything well, there are places where they cook fish well, others where they make an excellent roast and others a good pizza. I like to discover new places to eat well around Puglia and beyond.

What books influenced my life and how?

Each period of my life has had different influencers, essays and readings on art, psychology, anthropology, without neglecting fairy tales and popular stories; I think of the works of De Martino, Revelli, Scotellaro, Fiore, La Cecla, Lèvy, Galimberti, Eco, Poli, Crespi, Pinkola Estes, Gibran, Márquez

You Only Die Once. What music would I listen on my last day?

I would like varied playlists: lyric, classic, pop, hard rock, metal, punk

Who is my hero or heroine in fiction?

As a child I had a lot of heroes, perhaps the most poignant was “Tiger Man”, a wrestler who fought to financially support a small orphanage, “Dolce Remy” a child who together with a street artist in the company of some animals traveled the world in search of his mother, “Bem the human monster”, a horror cartoon, still today I find myself humming some of these theme song to entertain my son. Today I would say Clint Eastewood, Robin Williams, Anthony Hopkins and Christian Bale.

Who are my heroes and heroines in real life?

My great-grandparents, my grandparents, my parents, farmers who have split their backs with hard work and who have always had great values and dignity. Great respect for the citizens of Taranto and for all the cancer patients who struggle to live.

Which movie would i recommend to see once in a lifetime?

There are many, the first that comes to mind is “Inceptionby Christopher Nolan

What role plays art in my life and work?

Art has a very important role in my life, art is my life.

Who is my greatest fan, sponsor, partner in crime?

My family, my friends but also my collaborators, curators, gallery owners.

Whom would I like to work with in 2020?

I am always open to new collaborations as long as they are related and respectful of my research and poetry beyond commercial and market purposes.

Which people in my profession would i love to meet in 2020?

I am working on two new publications, texts that bring together the combination of art and ethnography, as well as an installation.  Would love to meet for instance Massimiliano Gioni and Klaus Biesenbach. 

How can you contact me?

Mail :

Web site:

Social page facebook: https://

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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