The Heroine’s Journey of Tina Touli

What is the best thing that I love about my work?  To do a job which does not feel like a job. To be able to enjoy, appreciate and get satisfaction from every little thing that you do.
What is my greatest fear?  Stagnation. What motivates me and keeps me going is the excitement of something new. Something that comes unexpected, motivates me a lot.
Which living persons in my profession do i most admire? Paula Sher. Always impressed by her strong designs across a great variety of mediums and means of communication.
On what occasion would I lie?  When I get too shy.
When and where was I the happiest, in my work?  I really enjoy working on various projects at the same time. When I am stuck, tired or not in a mood to work further on one project, I jump on another one. This variation as well as constantly blending things from the physical and the digital world, working across different platforms and mediums are what make me happy me the most!
If I could, what would I change about myself?  Be less workaholic and spent more time hanging out with friends and family.
What is my greatest achievement in work?  Be able to always make things work. Even if you don’t know how to make it happen, get started with what you’ve got, and you will figure it out on your way.
Where would I most like to live?  Around the world by traveling.
What is my most marked characteristic?  Persistence. I like to continuously challenge myself, by experimenting and setting up new goals, never giving up on them, and by learning new skills and exploring new fields, new mediums.
What is my favourite place to eat and drink, in my city?  Homeslice pizza.For drinks wherever my best friends are.
What books influenced my life and how?  I am more of a visual person, but one of my favourite books is the “It’s not how good you are, it’s how good you want to be” by Paul Arden.
You Only Die Once. What music would I listen on my last day?  Rock music.
Who is my hero or heroine in fiction?  I have always been persistent in following my dreams and my passion, so any fiction hero who does the same is an inspiration to me.
Who are my heroes and heroines in real life?  My friends and my family have always been the biggest influence and inspiration for me. The people that I am connected with are those who defined who I am, both as a designer and as a person.
Which movie would i recommend to see once in a lifetime?   It is definitely really hard to pick just one movie. One that comes to my mind is the Rear Window by Alfred Hitchcock.
What role plays art in my life and work?  It is always a great inspiration as well as a strong medium of expression.
Who is my greatest fan, sponsor, partner in crime?  My sister. Always there to support me, assist me and give me a honest feedback from a non-graphic designer but creative person’s view.
Whom would I like to work with in 2020?  People that are passionate about their work and they don’t care if it is weekend or weekday, day or night. People that would spend every hour doing something that they love, something that they would do if money didn’t matter.
What project, in 2020, am I looking forward to work on?  My goal is always to make every single project the best project that I ever worked on. I like to continuously challenge myself, by experimenting and exploring new fields, new mediums. What motivates me and keeps me going is the excitement of something new. Learning and creating something different from last time.
What do the words “Passion Never Retires” mean to me?  Whatever I do, I always do it with all I have.
What is my most treasured possession?  To be able to build solid concepts and work across different platforms and mediums.
What is my most inspirational location, in my city?  Any bus or train. It allows me to clearly think and find creative solutions for my projects.
What is the thing that I dislike the most in my work?  My work is my passion, which makes it really hard to differentiate my life from my work.
Which people in my profession would i love to meet in 2020?  Always happy to meet new people from all creative professions and levels. 🙂
What is my greatest extravagance?  Collecting various objects and materials, be a bit of a hoarder.
Which creative heroines should Peter invite to tell their story?
Craig Black, Sarah Boris, Brand Nu, David Cousens, Simoneone, Raphael Vangelis
How can you contact me?,

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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