The Heroine’s Journey of Sara Darling

SARA DARLING- travel and lifestyle writer

What is the best thing that I love about my work?

There are so many great things about my work. I am freelance, I manage my own time, I get to meet people and I travel the world!

What is my idea of perfect happiness?

Sunshine, boat, beach, snorkelling, friends, wine and fresh food!

What is my greatest fear?

Drowning, but I love swimming in the ocean so I won’t let it stop me.

What is the trait that I most deplore in myself?

I’m impatient

What is my greatest extravagance?

Good suitcases. I am currently loving my Delsey Paris spinner suitcase in metallic blue!

On what occasion would I lie?


What is the thing that I dislike the most in my work?

Economy on long flights!

When and where was I the happiest, in my work?

Last week when I was in Brazil. I was writing about eco tourism and paddle boarding.

If I could, what would I change about myself?

I wish my fingernails would grow!!!!

What is my greatest achievement in work?

Interviewing David Harbour at the peak of Stranger Things

Where would I most like to live?

Somewhere sunny

What is my most treasured possession?

My Chupi Sagittarius necklace that I have had for years and never take off

What is my most marked characteristic?

My energy

What is the most inspirational location in my city?

The beach

What is my favourite place to eat and drink, in my city?


What books influenced my life and how?

The Great Gatsby by F. Scott Fitzgerald because it demonstrates how love will conquer all.

To Kill a Mockingbird by Harper Lee was my first exposure to racism in America, and Atticus Finch is a hero.

Who are my favorite writers?

Paulo Coehlo, Margaret Attwood, Toni Morrison, Zadie Smith

You Only Die Once. What music would I listen on my last day?

Tortured Soul- Enjoy it Now

Who is my hero or heroine in fiction?

Pippi Longstocking

Which movie would I recommend to see once in a lifetime?

The Skin I Live In by Pedro Almodóvar

What role does art play in my life and work?

I am a huge fan of photography- both taking documentary style pictures myself on my travels and enjoying other people’s images from cultures from around the world.

Where can you see me or my work in 2020?

I will be jet setting around the globe, writing words for Citizen Femme, Luxury Lifestyle magazine, Intoview, Stylenest, Viestra, Schon! And many more….

What do the words “Passion Never Retires” mean to me?

Follow your dream for your whole life- dreams never die!

Which creative heroines should Peter invite to tell their story? 

Aisling Cooney- stylist

Natalie J Watts- photographer

Savannah Barthorpe – fashion editor

Katie Monk- journalist

Minty Woolgar- PR

Zoe Lem- fashionista

How can you contact me?

Via my website, Instagram- @1stclassdarling or

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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