The Heroine’s Journey of Paloma Rodera Martínez

What is the best thing that I love about my work?
what i love about my work is versatility. Since I was a little child O have been a very curious person. I have been interested in many different fields of knowledge and I don’t like close roads. In my work today I have a lot of freedom and the projects which I lead or I collaborate with others arte very different from each others, so this makes me never bored. There is always something that keeps me active!
What is my idea of perfect happiness?
Happiness is a process for me. The ride is part of this process.
What is my greatest fear?
Perhaps my greatest fear is lost time I have. Feel I’m not doing all i could do. I hate wasting my time.
What is the trait that I most deplore in myself?
The feature that i most regret about myself is precisely the one that makes me unique. My high work capacity that leads me more and more to put the goals further and further. This fact prevents me from being happy on many occasions and not enjoying the travel.
Which living persons in my profession do i most admire?
Well, there are different fields and also different kind of professionals I admire, I’m going to choose to women in arts: Marina Abramovic and Isabel Coixet.
What is my greatest extravagance?
I always us sunglasses, when it’s raining too.
On what occasion would I lie?
White lies to people I love.
What is the thing that I dislike the most in my work?
Bureaucracy and financial stuffs.
When and where was I the happiest, in my work?
My participation as artist in a MOMA’s exhibition.
If I could, what would I change about myself?
Be 10 cm taller.
What is my greatest achievement in work?
Do what i love
Where would I most like to live?
I love to live between Madrid and South Italy, I like the fact I can have the calm of the countryside life and at the same time the cultural offer and contacts you have in the city. But in 2019 I married in Paris and a dream would is having an apartment there.
What is my most treasured possession?
My personal library
What is my most marked characteristic?
I’m a very creative person.
What is my most inspirational location, in my city?
My studio and Retiro’s Park. I go there when I need think. Walking is the best exercise to think.
What is my favourite place to eat and drink, in my city?
La Venencia, Calle de Echegaray, 7, 28014 Madrid. Without doubts one of my favorites places in the city, you can travel back in time and drink a great selection of sherry.
What books influenced my life and how?
Le Petit Prince. I think is the book that i’ve given more times in my life.
Nada, a book of Carmen Laforet. First novel and won a prize. It’s very inspirational.
Who are my favorite writers?
When I was teenager I loved Poe, now I use to read a lot of theater or essays, so I could say Mamet, I love the way to create characters he has.
You Only Die Once. What music would I listen on my last day?
The Beatles. I love them. Cliche, I know, but they are great, you can choose the perfect song for each time and it’s from them.
Who is my hero or heroine in fiction?
Batman. I love all the world which is around the character and Michael Caine, of course.
Who are my heroes and heroines in real life?
My mom. She is a fighter in life. She’s a great example for me.
Which movie would i recommend to see once in a lifetime?
Any of Nancy Meyers. I love her way of doing comedies. The films have an old touch, well built.
What role plays art in my life and work?
It’s everything for me. I try each day live with creativity and art is part of my work, as artist and also in my free time.
Who is my greatest fan, sponsor, partner in crime?
My husband. He’s my great adventure.
Whom would I like to work with in 2020?
I would like to work with other fields as environment and science projects, connecting art with it.
Which people in my profession would i love to meet in 2020?
Soledad Lorenzo and Suay Aksoy.
What project, in 2020, am I looking forward to work on?
A new play, Gata(s). It’s a play which talk about women and feminism.
Where can you see me or my work in 2020?
In my new book: Teatro para la vida cotidiana. Ejercicios de Experimentación teatral. which will be published this year on Ediciones Antígona. It is the summary of more than ten years of work.
What do the words “Passion Never Retires” mean to me?
A way of living my life and also to develop my passion in arts. I think artist never get older, instead of that they always are hungry for more and more.
Which creative heroines should Peter invite to tell their story?
Laila Ripoll, Sandra Magro and Ana Méndez, Coco Dávez,…
How can you contact me?
Writing  a message here:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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