The Heroine’s Journey of Anna Guglielmi Farris


What is the best thing that I love about my work?
I love to give life to characters and shapes and the multidisciplinary  of the field. I am fascinated by the magic to give a soul to something which is not alive. The multidisciplinary aspect allows me to experiment across all media.
What is my idea of perfect happiness?
My idea of perfect happiness is to get paid to make short films and illustrations. To work with an insightful and friendly team where I can add value with my artistic direction. It would be great to work next to a park in light studio with a dog next to me.

Showreel from Anna Guglielmi Farris on Vimeo.

What is my greatest fear?
My greatest fear is it to be useless.
What is the trait that I most deplore in myself?
The trait that I most deplore in myself is the negativity about my future that sometime hits me.
Which living persons in my profession do i most admire?
I do admire Igor Imhoff, because I think he is true with himself and his art, and he is always experimenting.
What is my greatest extravagance?
The patterns on my cv are quite extravagant, and I like it.
On what occasion would I lie?
I actually very bad in lying, and I do not do it. I might omit details to surprise you!
What is the thing that I dislike the most in my work?
I dislike snobbism of people at festivals and the marketing aspect of freelancing.
When and where was I the happiest, in my work?
I’m often happy and even more to start the next one!
If I could, what would I change about myself?
If I could…I would like to be more flexible.
What is my greatest achievement in work?
My greatest achievement in my work is to make people marveling and induce them to fantasise.
Where would I most like to live?
Never Land.
What is my most treasured possession?
My eyes and hands.
What is my most marked characteristic?
My sense of colour and my fantasy.
What is my most inspirational location, in my city?
Everywhere, but a quite place.
What is my favourite place to eat and drink, in my city?
At Worm in Rotterdam it is nice to have a drink and meet interesting people, and near by you can also have a bite.
What books influenced my life and how?
I think the book “Io non ho paura” (eng. “I am not scared”) is one of the books that influenced me the most because I learned the value of being brave for what you believe in…even if you are a little boy in the middle of nowhere against your family.
Who are my favorite writers?
Writers who homage what makes us alive.
You Only Die Once. What music would I listen on my last day?
Good question…I guess Stand by Me by Ben E. King.
Who is my hero or heroine in fiction?
Bastian in “The NeverEnding Story” and Mulan.
Who are my heroes and heroines in real life?
Norman McLaren and my mother, Matilde who is a writer.
Which movie would i recommend to see once in a lifetime?
Yellow Submarine by George Dunning.
What role plays art in my life and work?
Art is like my own meditation.
Who is my greatest fan, sponsor, partner in crime?
Luckily some people, but probably the greatest is Federica, my best friend.
Whom would I like to work with in 2020?
Studios with a strong artistic voice.
Which people in my profession would i love to meet in 2020?
Amanda Bonaiuto, Levi Jacobs and Nick Liefhebber.
What project, in 2020, am I looking forward to work on?
Visual identity and animation for Music Festivals, videoclips or VJ videos for Musicians and brands who want a fascinating playful look or a fresh restyling!
Where can you see me or my work in 2020?
I can see me working in an animation studio as a freelancer and on side projects from my clients or on my own.
What do the words “Passion Never Retires” mean to me?
To keep learning and stay true with yourself.
Which creative heroines should Peter invite to tell their story? 
I think you should invite Gemma Dewaard, Laura Aldofredi, Daphna Awadish, Ankitha Kini, Nia Konstantinova, Iris Van Der Meule, Romee Van Der Schoot, Melissa Nio, Sarah Pannekoek and  Louise Van Straten.


Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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