The Heroine’s Journey of Laura Aldofredi

What is the best thing that I love about my work? The possibility to inspire and give an emotional experience to my audience.
What is my idea of perfect happiness? Having the possibility to create something valuable and relevant and sharing it with the people I love the most and also with whoever is willing to experience it. Let’s say my idea of happiness is strongly connected with the idea of sharing positive energy in any kind of form.

What is my greatest fear? To break my right hand, meaning that I couldn’t draw anymore!
What is the trait that I most deplore in myself? I sometimes tend to overwork. And if I overwork, I can easily get stressed. This is not healthy and can also affect the people around.
Which living persons in my profession do I most admire? Of course my friends and colleagues, who keep believing in themselves and their work. Speaking about specific people, I’d say Irene Guerrieri, a fantastic woman, mother, illustrator and designer. She combines the love for her family to the love for her work. She is a very passionated woman! I cannot not mention Mauro Evangelista, my illustration teacher at the Master Ars in Fabula in Macerata, Italy. He taught me with love what illustration means.
And there are so many other people…
What is my greatest extravagance? Oh well, I have many… Maybe the fact that I keep talking to everyone (even people I do not know well!) about my pet.
On what occasion would I lie? I rarely do that. Can’t recall the last time or why I did. I prefer to be honest first with myself and then with the people around me. I think it’s a form of respect.
What is the thing that I dislike the most in my work? Maybe the fact that I need to sit so long at the desk. It is not very healthy. And… The accounting part! It is not really for me. For the rest, I do really enjoy every single part of the process.
When and where was I the happiest, in my work? So far, in September 2019 when I presented my first animated film, in occasion of my graduation day. I was and I am still really proud of all the effort put into that.
If I could, what would I change about myself? In the creative process I’d like to work more in an intuitive way. In life I’d like to take some things easier and don’t constantly overthink.
What is my greatest achievement in work? I believe it is my first animated film. And the fact that I manage to live and sustain myself with that.
Where would I most like to live? I lived in so many countries and traveled so long that I’m very happy where I am right now. Maybe one day I will move to a more natural and wild place…
What is my most treasured possession? Could it be my geographic atlas? There is a whole world in that book! I love to study it.
What is my most marked characteristic? I think it is my determination. If I want something, I’ll just work my way there.
What is my most inspirational location, in my city? In my hometown in Italy, Sarnico, it is the lake. Who lives there knows what the lake means for us. So many memories and so much beauty. In my current town, Amsterdam, I really enjoy Jordaan and the streets in Oud-West: so vibrant and lively!
What is my favourite place to eat and drink, in my city? In my hometown in Italy for sure No stress pub. It’s a funny place and it’s possible to meet so many people. In Amsterdam La Petit Delì, a pretty cafè and a French patisserie managed by a lovely
couple. They bake everything in-house and it is just delicious!
What books influenced my life and how? When I was a teenager Lord of the Rings and Harry Potter really influenced me. I think they helped me to believe in a sort of magic and in some values such as friendship,  respect and honesty.
Who are my favorite writers? Murakami and Baricco on the top. I also enjoy the books of Stephen Hawking.
You Only Die Once. What music would I listen on my last day?  Mogwai, Take me somewhere nice
Who is my hero or heroine in fiction? Batman.
Who are my heroes and heroines in real life? Without doubts my mother. The strongest woman I’ve ever met! She could move a mountain by her own.
Which movie would i recommend to see once in a lifetime? The Neverending Story… But probably you’ve seen it already!
What role plays art in my life and work? I believe it gives authenticity both to my work and my life.
Who is my greatest fan, sponsor, partner in crime? …my bunny, of course!
Whom would I like to work with in 2020? As mentioned already I’m currently working for a feature film. I’m indeed very lucky as I’m working with great people. The team is going to expand in February and I look forward it.
Which people in my profession would I love to meet in 2020? I hope to be able to visit some film festivals and hopefully to meet more passionated and talented filmmakers.
What project, in 2020, am I looking forward to work on? I’m about to start developing my new animated film. I can’t still share much about it, but I’d like to challenge myself as a director and work with a team. I hope somewhere in 2021 I will be able to start the production.
Where can you see me or my work in 2020? I believe 2020 will be a very productive and precious year for me and my work. I have the feeling I’m going to learn a lot working on different projects, both personal and for clients. I’m also currently working in production for a feature film and this is an amazing experience. On a more personal level I hope to be finally able to speak Dutch and to keep enjoying my quiet life in Amsterdam with my beloved ones and my pet.
What do the words “Passion Never Retires” mean to me? They mean: just keep doing what you believe in! Be always honest and defend the values important for you.
Which creative heroines should Peter invite to tell their story?  Daphna Awadish, Gemma de Waard, Irene Guerrieri, Francesca Pusceddu, Ottavia Marini, Francesca Marini, Eleuteria Arena, Bianca Tschaikner, Valeria Vangelista, Natalia Patkiewicz.
How can you contact me?
IG lauraaldofredi

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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