The Heroine’s Journey of Alexandra Ströbl

What is the best thing that I love about my work? What I like as a senior event manager my job is never boring. Every event is a new challenge.

What is my idea of happiness? Love, be happy with yourself and your family and friends.

What is my greatest fear? Radical situations that affect my family or all of us. Situations that cannot be controlled.

What is the trait that I most deplore in myself? I am a emotional person, sometimes it can be negative and sometimes it can be positive.

Which living persons in my profession do I most admire? The women in my industry, It seems that the figure of events manager, the position responsible for events in companies, is mostly female.

What is my greatest extravagance? I don’t really have an extravagance, but I like to buy fancy shoes.

On what occasion would I lie? Should it be a matter of life or death! I am not a good liar.

What do I like least about my work? Deadlines, sometimes everything happens too quickly.

When and where was I happiest in my work? Every day and more when we deal difficult situations with success.

If I could, what would I change about myself? Having more patience and taking more time for myself.

What is my greatest achievement in work? Do be part of a company who is the market leader in the rental of fully equipped temporary spaces for large events.

Where would I prefer to live? I live in Barcelona and always I dream of a little house at the beach outside the city.

What is my most valuable possession? Myself, and that I stay true to myself.

What is my most distinctive characteristic? My young spirit, I still think I’m 20 and the world is mine.

What is my most inspiring place in my city? Go for kitesurfing and see the world from the water and enjoy the silence of the sea.

What is my favorite place to eat and drink in my city? Koku Kitchen Buns / Ramen & Gyoza Bar, best Ramen in town. San Pedrito Mexican Restaurant, best Mexican food and the best Michelada in Barcelona.

Which books have influenced my life and how? The pillars of the earth (Ken Follett), with this book I discovered my love for historical novels.

You only die once. What music would I listen to on my last day?  Bloc Party (So Here We are).

Who is my hero or my heroine in fiction? Neytiri from the movie Avatar played by Zoe Saldaña.

Who are my heroes and heroines in real life? My family and friends, all hard workers in this rapidly changing world.

What film would I recommend to see once in a lifetime? Avatar, Matrix, Forest Gump, Cat on a Hot Tin Roof

What role does art play in my life and work? I love street art, there is a lot of street art to see in Barcelona.

What do the words tell me “you are the storyteller of your own life”? We should be aware that everyone can change their own story, sometimes it may not be easy, but if someone really wants it, he can do it.

Who is my biggest crime fan, sponsor and partner? My husband and my son they animate me in normal life as well as in my professional life and that is great.

Which people or companies would I like to work with in 2020? I would love to continue working in the event industry, that’s what makes me really happy. Company’s, clients, small or big events and never stop learning.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? I hope I will meet a lot new interesting people from the Event Industry, not specify one of them.

What project, in 2020, am I looking forward to work on? Keep going with my client and the different events we do.

Where can you see me or my work in 2020?

You can reach me via:


What do the words “Passion Never Retires” mean to me? Working for something that you are not interested is called stress. Working hard for something you love is called passion.

Which creative heroines should Peter invite to tell their story? 

Jürgen Altmann

Anna Anoula Olivero Tomatis

Rita A. Peitx

Olga Gorchs

Núria Lleonart Villà

Doris Obermair

Patricia Duyos

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


  • tick

    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

  • tick

    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

  • tick

    You are curious and want to engage in online learning.

  • tick

    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s