The Heroine’s Journey of Silvia Velázquez

What is the best thing that I love about my work?

What I like the most about my activity is that I do it with passion. I spend hours in my studio and I barely see the time go by. And, when I stop I only think to return next day and continue my work.

Silvia Velázquez_studio

What is my idea of happiness?

For me happiness is to love what we do and don’t stop dreaming.

What is my greatest fear?

It is not really something I think about frequently, but my biggest fear is losing my autonomy. I am not afraid to grow old, but I hope to do it in good health.

What is the trait that I most deplore in myself?

I don’t hate any trait in myself. However, I think we can all improve ourselves and I hope to continue doing so.

Which living persons in my profession do I most admire?

Some of the artists I admire the most are: the French artist Vera Molnár, an early pioneer of computer art; the Uruguayan sculptor Pablo Atchugarry; Brazilian artist Vik Muniz and American Peter Halley, recognized for his geometric abstractions.

What is my greatest extravagance?

My obsession with the cube. I love this shape that is recurrent in my work and conveys stability and order. I see cubes everywhere 😉

On what occasion would I lie?

It’s a very difficult question because I don’t believe lying will help with anything and although sometimes it is difficult I think that honesty is always the best solution. But you can never say never.

What is the thing that I dislike the most in my work?

Self promotion.

When and where was I the happiest, in my work?

I loved my participation in the Montluçon Art Mobile group exhibition. This because during three days many activities gave artists the opportunity to meet the public. I was surprised that even if Montluçon is a very small commune in France, the place was always full of welcoming people and really interested in contemporary art. That experience made me want to find the public even more often and in places that I would not have thought of before.

If I could, what would I change about myself?


What is my greatest achievement in work?

Do my work honestly and sincerely regardless of the judgments.

Where would I most like to live?

Near the sea.

What is my most treasured possession?

It’s not really a possession, but I would like to say my family.

What is my most marked characteristic?

I am someone very organized and I love planning everything.

What is my most inspirational location, in my city?

My studio.

What is my favourite place to eat and drink, in my city?

It’s a restaurant with a Latin and relaxed atmosphere called La Movida, they make the best drinks.

What books influenced my life and how?

The first book that had a strong impact on me, even though I was very little when I read it, was Little Blue and Little Yellow by Leo Lionni. What I like most concerning this book is how in such a simple way the author tells us about so important things as tolerance, integration and friendship.

You Only Die Once. What music would I listen on my last day?

Everything from the 80s

Who is my hero or heroine in fiction?

The wizard Gandalf from The Lord of the Rings.

Who are my heroes and heroines in real life?

People that care about others and fight for the equality of rights, but also persons that have difficult life and don’t give up.

Which movie would I recommend to see once in a lifetime?

The Green Mile. One of the most touching movies I have ever seen.

What role plays art in my life and work?

Art occupies every moment of my day.

What do the words ‘You are the storyteller of your own life’ to me?

I totally agree with that and I believe that everything we set out to do is possible.

Who is my greatest fan, sponsor, partner in crime?

My husband and my son.

Which people or companies would I like to work with in 2020?

I would love to find people who take care of promoting my work. Someone who is seriously committed to their artists and who is interested in what artists have to say. I mean gallery owners like Kamel Mennour who, when you hear them talk about their artists, convey a real passion. That is just one example, but there are many such gallery owners. In my city, for example, there are three places that I particularly like to visit, a recently opened gallery called Fabienne Levy, the Cdac and the Heinzer Reszler gallery in Lausanne. There, people take the time to discuss and explain the artistic approach and process of each piece.

Which people in my profession who can make a real difference in my creative career would I love to meet in 2020?

It would be great to exhibit in Spain. It is a country that I really like and that I visit whenever I can. Not only the people there are very friendly, but the cultural offer is impressive. So, it would be nice to meet people from there who work in culture.

What project, in 2020, am I looking forward to work on?

I would like to meet others artists and also art curators to work with in group exhibitions or other cultural projects.

Where can you see me or my work in 2020?

At the moment and due to the global situation that we are going through, the projects for 2020 are on stand-by, waiting for new dates. But normally I will participate in some group exhibitions in Switzerland and France very soon.

What do the words “Passion Never Retires” mean to me?

Sometimes we get caught up by problems and routine, but sooner or later what we are passionate about makes us remember what the important things are.

Which creative heroines should Peter invite to tell their story?

Miren Amaya Hernandez, Valeria Traversa and Alessandra Berta

How can you contact me?

Visiting me web site: Or the social networks:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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