The Heroine’s Journey of Irene Petrafesa

What is the best thing that I love about my work?
The ability to express emotions through colour and brushstrokes.
Painting for me comes from a natural and instinctive wish to express the veiled interior life of all things. Natural elements, that I use consistently, are at core of my artistic practice.The oxides from Marocco, represent for me a way to reconnect with nature and the universe.
Poter esprimere delle emozioni attraverso il colore ed i segni.
Dipingere per me è un atto istintivo e naturale di esprimere ciò che è dentro.
Gli elementi naturali, quali per esempio gli ossidi, terre che uso abitualmente , rappresentano il ricongiungimento alla natura, all’universo.


What is my idea of happiness?
The ability to love and to be loved.
Amare ed essere amata.

What is my greatest fear?
Don’t be remembered
Non essere ricordata

What is the trait that I most deplore in myself
My vulnerability
la mia fragilità

Which living persons in my profession do i most admire?
I have loved Cy Thombly, Rothko and Francesco Clemente
Amo da sempre Cy Thombly, RothKo e Francesco Clemente

What is my greatest extravagance?
To be normal
essere normale

On what occasion would I lie?
When the true it hurts
Quando la verità può fare male

What is the thing that dislike the most in my work?
A blank canvas
La tela bianca

When and where was I the happiest in my work?
I am happy when I paint and I am in my studio and I try to express the emotions which are inside me
Sono felice quando dipingo nel mio studio, e posso esprimere le mie emozioni.


If I could, what would I change about myself?
Never! I’m perfect so!
Niente sono perfetta così

What is my greatest achievement in work?
The exibition “Between land and sea” – Museum Complesso del Vittoriano in ROME
L’Antologica “Tra terra e mare” – Complesso del Vittoriano a Roma

Where would I most like to live?
By the sea
Vicino al mare

What is my most treasured possession?
My family and Art
la mia famiglia e l’Arte

What is my most marked characteristic?
la sensibilità

What is my most inspiring location, in my city?
I live and work in Puglia, a region of Italy looking out over the Adriatic. The inspiration for my picture comes from the tonal values and suffused colour of the Puglian landscape, from earth,water, stone, natural elements, yet drawn from memory.
Vivo e lavoro in Puglia, una regione italiana che si affaccia sull’Adriatico. Le mie opere sono ispirate ai toni ed alle atmosfere cromatiche del territorio pugliese, alla terra, all’acqua, alla pietra, elementi naturali, attingendo, tuttavia alla memoria.

What is my favourite place to eat and drink, in my city?
My home
la mia casa.

What books influenced my life and how?
The books which have influenced we are : Moravia, Sartre, Hesse, Proust – all for the atmosphere and the suffering and the indifference of people.
I libri di Moravia, Sartre, Hesse, Proust – tutti per le atmosfere, per la sofferenza o indifferenza dei personaggi , nei confronti della vita.

You Only Die Once. What music would I listen on my last day?
Miles Davis – Kind of Blue.
Miles Davis – Kind of Blue

Who are my Heroes and heroines in fiction?
The losers
i perdenti.

Who are my Heroes and heroines in real life?
The losers
i perdenti

Which movie would i recommend to see once in a lifetime
Taxi Driver – Joker

What role plays art in my life and work?
It is the core of my life.


Which people or companies would I like to work with in 2020?
All artists that have my similar sensitivity.
Gli artisti che hanno la mia stessa sensibilità.

Where can you see me or my work in 2020?
on my Facebook page irenepetrafesa Artist , on instagram, my studio in Puglia.

What do the words “Passion Never Retires” mean to me?
It is the core of my life.
E’ l’essenza della mia vita.

How can you contact me?

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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