The Heroine’s Journey of Veronique Villard

What is the best thing that I love about my work? I love the choice of my subjects before painting. I love also my process of work : i choose two colors and i go on the canvas, after i travel with another colour and i see the result, then i play with
colored tints and lines. I love to know that the end of my work is far, far from my first idea. I love the interior silence which coats me.


What is my idea of happiness? I think that happiness does not exist. I think that i can find moments of happiness particularly when i paint or write. Happiness is possible if the ego becomes tenuous. Simplicity is perhaps the key of happiness.

What is my greatest fear? My greatest fear is to lose the desire of create. Creation is the goal of my life. Moving forward always and again. The next painting will be always the best.

What is the trait that I most deplore in myself? I deplore my dissatisfaction. I would like to live in another skin, but i can’t. I am too demanding of myself.

Which living persons in my profession do i most admire? I admire Claude Monet, William Turner, Joan Mitchell and Hopper. They are all in my heart.

What is my greatest extravagance? When i was young, i danced alone all the night in a nightclub.

On what occasion would I lie? When i am with unpleasant people, i would say that i must live them because my health is not good.

What is the thing that I dislike the most in my work? My style does not look like me. I would want to paint what i cant paint.

When and where was I the happiest, in my work? I was the happiest when i exhibited in Salon des Indépendants in 2016. It is a great place with 700 artists.



If I could, what would I change about myself? I would change my state of mind. I am not enough positive.

What is my greatest achievement in work? My greatest achievement is a triptych. The subject of that is the sea. I love particularly the sea. The sea repairs me.

Where would I most like to live? I would like to live in Saint Barthelemy.

What is my most treasured possession? My most treasured possession is the feather pen of my father who died 8 years ago.


What is my most inspirational location, in my city? The park of my city is my most inspirational location.

What is my favourite place to eat and drink, in my city? My favourite place to eat and drink is a pancake house.

What books influenced my life and how? All books of Marguerite Duras influenced my life. Marguerite Duras is my favorite author. I write because i know her.

You Only Die Once. What music would I listen on my last day? The music i would listen on my last day is the music of Jacques Higelin, a french singer and poet.

Who is my hero or heroine in fiction? My heroine is Alice in Wonderland ( Lewis Caroll)

Who are my heroes and heroines in real life? In real life my hero is Eric Tabarly. My father is my hero too.

Which movie would i recommend to see once in a lifetime? I recommend to see « Le Docteur Jivago » with Omar sharif.

What role plays art in my life and work? Art plays the most important rôle.

What do the words ‘You are the storyteller of your own life’ to me? It is true.


Who is my greatest fan, sponsor, partner in crime? The hero of the film « Joker ».

Which people or companies would I like to work with in 2020? I would like
to work with american galleries and others.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? I would like to meet Soulages and David Hockney.

What project, in 2020, am I looking forward to work on? I work for my new exhibition in Paris.

Where can you see me or my work in 2020? You can see my work in a gallery at Paris.

What do the words “Passion Never Retires” mean to me? Passion will be always with me.

Which creative heroines should Peter invite to tell their story? I propose Jacqueline Magnier, Miche Pierson, Anne Vignau, Pasquale Noizet, Jean Charles Bernard.

How can you contact me?
06 83 89 71 87


i published a novel on amazon : « si tu aimes il faut partir »
Editions Livre Story. Réseau Dilicom. Distributeur Hachette. You can find it on Amazon, when they are in another country. It is a poetic novel which have 120 pages. This book speaks about the search of himself through the experience of many heroes.

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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