The Heroine’s Journey of Ruchi Trivedi

What is the best thing that i love about my work. Never ending process of my work.
What is my idea of happiness?  put a harmony between myself and nature of life.  I be independent and strong but without hurting anyone and anything from nature. i maintain purity in life like i am a part of nature.
What is my greatest fear? negativity of human mind.
What is the trait that i most deplore in myself? I don’t let anyone to control myself and that way i save my originality. And i don’t control or change anyone’s originality.
if a group of people start controlling everything, world become monotonous and boring. its very dangerous idea of controlling others. everyone should have self control on this idea.
Which living persons in my profession do i most admire?
Anish Kapoor
Anita Dongre
Marina Abramovic,
Roberto Cavali
What is my greatest extravagance? my independence
On what occasion would i lie? When i want to ignore person or situation which is not important to me.
What is the thing i dislike the most in my work? Lack of documentation.
When and where was i the happiest in my work? 2011-2013 at beginning of my career i was the most happiest person.
If i could, what would i change about myself? Laziness
What is my greatest achievement in work? after lots of ups and downs, i am still standing INDEPENDENT.
Where would i most like to live? Paris
What is my most treasured possession? my spiritual knowledge.
What is my most marked characteristic? Staying away from negativity and listen to my inner voice always.
What books influenced my life & how? Gita Rahasya. it brings balance in my life.
(p.s.) it is not religious book and if anyone say it, its not true. It belongs to india but has nothing to do with any religion. its for all human and whole world.
You only die once, what music would i listen on my last day? indian classical Ragas
Who is my hero and heroine in fiction? Hero: Mahadev, Heroine: Mahakali  people worship them as a god in india but for me all story of gods are fiction stories and idea of god is fiction.
Who are my heroes and heroines in real life? Real life hero: Dalai Lama, heroine: Indira Gandhi
Which movies would i recommend to see once in a lifetime? for boys: The Reader
for girls: Beautiful mind
What role plays art in my life and work? my life and my work is not two different things. Art control my energy and give it a direction. Art saves my soul from negativity.
What do the words ‘you are the storyteller of your own life’ to me? I dream to be very successful and independent woman in my early life but as i grow, man dominated society keep challenging me and telling me indirectly that we won’t let you grow independently because you are woman. we will make sure that you fail and we will prove you failure without men’s support.  So i also decide i won’t be failure and men decide not letting me be successful independently. So i become fighter, who fight everyday for own independent existence. i am ok to die as a fighter if not a successful identity.
Who is my greatest fan, sponsor, partner in crime? no one
Which people or companies would i like to work with in 2020? Kering Group: Gucci, Alexander Mcqueen, Dolce & Gabbana, Prada, Chanel
Which people in my profession who can make a real difference in my creative career would i love to meet in 2020?
Alessandro Michele: Gucci
Donatella Versace: Versace
Maria Grazia Chiuri: Dior
Louise Trotter: Lacoste
Miuccia Prada: Prada
Sarah Burton: Alexander Acqueen
Clare Waight Keller: Givenchy
Virginie Viard: Chanel
Stalla Mccarteney
What project in 2020, am i looking forward to work on?/ Where can you see me or my work in 2020. I want to be assistant creative director of some big fashion house in europe.
What do the words “passion never retires” mean to me? It is about love, how much deep your love is that much strong your passion will be.
Which creative heroines should peter invite to tell their story? real fighters of the society
How can you contact me? twitter and linkedin


Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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