The Heroine’s Journey of Laura Gianetti

What is the best thing that I love about my work? The most important one is basically when I’m doing it because its a liberating and spiritual research that always stimulates me to ask new questions to myself. Moreover a series of others ones. The opportunity to travel and meet new people interested in communicating through metaphorical images that perfectly sum up reflections on the present and making it visible to everybody.
Through intuition, trying to turn on lights in a dark world.
The possibility of being able to organize my time.


What is my idea of ​​happiness? The moment when I understand that a wish that I have had for a long time is being fulfilled. Feeling at home even when I’m not physically present.

What is my greatest fear? Losing someone I love. The lack of freedom. Feeling that I don’t have the reins of my life in my hand.

What is the trait that I most deplore in myself? Excess of self-analysis.

Which living persons in my profession do i most admire? Those who are successful in what they love to do, remaining humble at the same time.

What is my greatest extravagance? I never send voice messages because they inhibit me

On what occasion would I lie? So as not to hurt people’s feelings or when I’m in front of people that I don’t trust in order to be able to keep my intimate space.

What is the thing that I dislike the most in my work? Surely, some aspects that unfortunately each artist encounters in the work’s management in society, which means the influence and web reputation in the era of social media where everything seems to be aimed at taking more time to think about one’s artistic brand rather than the realization of the work itself. In addition, the ferocity of the art market than can destroy the authentic work and sometimes confusing it with what is not at all.

When and where was I the happiest, in my work? Whenever I received real support from people who believed in my work because they were stimulated in their turn. Often this happened when I lived in Berlin.

If I could, what would I change about myself? Doubting myself in moments of pessimism: I would like to be less afraid by trying to be more objective and also lighter (not superficial!) managing to fly over unsolvable problems to dwell on those on which it makes sense to invest time and energy.

What is my greatest achievement in work? An award I received a few years ago in Brussels as best artist under 35. Moreover, since I’m also a photo reporter, the Grimmuseum in Berlin published a book containing over 400 documentation photos of mine.


Where would I most like to live? Somewhere by the seaside surrounded by nature and by people who love me.

What is my most treasured possession? Metaphorically I like to perceive that I have some kind of ethical integrity.

What is my most marked characteristic? The introspection but also to know how to listen other people.

What is my most inspirational location, in my city? Passeggiata del Pincio, Colle del Gianicolo and Parco della Caffarella.

What is my favorite place to eat and drink, in my city? City center, Trastevere, Pigneto and at a friend’s house.

What books influenced my life and how? “The Little Prince” by Antoine de Saint-Exupéry, “The Origin of Species” by Charles Darwin, “Ring of King Solomon”, Konrad Lorenz, “Cool Memories” by Jean Baudrillard, “Synchronicity” by Carl Gustav Jung and “The Tao of Physics” by Fritjof Capra. All these books have allowed me to explore myself and have a more critical thinking about the world.

You Only Die Once. What music would I listen on my last day? A playlist that includes Smiths, New Order, Talking Heads, Television, Bowie, Radiohead, Creedence, Youssou N’Dour and Lucio Dalla.

Who is my hero or heroine in fiction? E.T. the Extra-Terrestrial.

Who are my heroes and heroines in real life? The list would be very long, but instinctively I would say Gerhard Richter, David Lynch, Greta Thunberg and Umberto Galimberti.

Which movie would I recommend to see once in a lifetime? Where the Green Ants Dream” by Werner Herzog.

What role plays art in my life and work? It is the means of communication in which I feel I am expressing myself best and the only one that allows me to work with pleasure, not just for survival.

What do the words ‘You are the storyteller of your own life’ to me? To be the only one responsible for my happiness and therefore always find the courage to give my best.

Who is my greatest fan, sponsor, partner in crime? My partner, my family and those who trust in my work.

Which people or companies would I like to work with in 2020? Venice Biennale, Rome Quadrennial, Manifesta, Macro, Fondazione Volume, Artissima, Italian Council, Foam Magazine just to mention a few, but here too the list goes on and on.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? In addition to the realities that I just mentioned in the previous answer, I’m open to meet curators because I think such exchange can be very stimulating.

What project, in 2020, am I looking forward to work on? During the pandemic I realized that I should continue to be interested in human connections, to stay focused on exploring possibilities in order to respect the environment and be even more in tune with nature that surrounds us.

Where can you see me or my work in 2020? In one of my two ateliers, in Rome or in Pisa and on my website (

What do the words “Passion Never Retires” mean to me? That will always chase you, so you need to structure it into a productive form.

Which creative heroines should Peter invite to tell their story? I really appreciate the works by Annalù Boeretto, Francesca Checchi, Claudia Alessi, Alexa Invrea, Leila Hassan and Carla Cixi but many others should be included

How can you contact me?
You can write me an email to or reach me on Instagram (@gianettilaura).

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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