The Heroine’s Journey of Giulia Mattera

What is the best thing that I love about my work?
Performance art is an endless catalyst for change, an endless
treasure trove.
What is my idea of happiness?
Being at ease with any emotion or situation, embracing them
without judgement.
What is my greatest fear?
What is the trait that I most deplore in myself?
I hardly give myself a break.
Which living persons in my profession do I most admire?
Foremost, but not only, my mentors Linda Mary Montano, Marilyn
Arsem, Graeme Miller.
What is my greatest extravagance?
A concept of extravagance entails one of normality I hardly find
On what occasion would I lie?
I hate lies, maybe I would lie only in a life or death situation.
What is the thing that I dislike the most in my work?
I sometimes feel it requires a level of socialization beyond my
capacity as I am very much an introvert.
When and where was I the happiest, in my work?
It is more of a rollercoaster than a regular ascending line. That
being said, I am happy when surprised by new ideas and ways of
If I could, what would I change about myself?
I would love to learn to take things lightly.
What is my greatest achievement in work?
Surrendering to the fact that art is who I am. Showing my work at
DfbrL8r Performance Art Gallery in Chicago, and at Grace
Exhibition Space in New York City.
Where would I most like to live?
In the woods, probably in a Scandinavian country.
What is my most treasured possession?
Can something be a treasure and a possession at the same time?
What you possess possesses you- not my ideal definition of a
What is my most marked characteristic?
I am brutally sincere.
What is my most inspirational location in my city?
The Pantheon, a former Roman temple.
What is my favorite place to eat and drink, in my city?
To eat Rumi Bottega Organica, with its delicious zero kilometer
vegan and gluten free products. To drink BumBum Bar Brasileiro, a
Brazilian tiny cocktail bar with yummy drinks with fruit. Both
places are in the Trastevere neighborhood in Rome.
What books influenced my life and how?
Hard to only pick some as I love reading and read tons, anyhow I
am going to mention a couple of titles. Aldous Huxley’s The Doors
of Perception, which I first read as a teenager, greatly opened my
mind to the idea of thinking outside the box. The Mysteries of the
Dark Moon by Demetra George is a sort of toolbox of repattering to
the moon’s rhythms.
You Only Die Once. What music would I listen to on my last day?
Both Sides Now by Joni Mitchell.
Who is my hero or heroine in fiction?
The female characters in Hayao Miyazaki’s work- apart from their
central role in the plot, they are independent and their
indomitable spirit reaches the audience no matter their age range.
Who are my heroes and heroines in real life?
The people I love, who have shown me their superpowers for real,
first of all my grandma.
Which movie would I recommend to see once in a lifetime?
Enter The Void by Gaspar Noé.
What role plays art in my life and work?
Art is everything- my life, my work.
What do the words ‘You are the storyteller of your own life’ mean to
My life is my own responsibility.
Who is my greatest fan, sponsor, partner in crime?
My family, my friends and my boyfriend.
Which people or companies would I like to work with in 2020?
SPILL festival in the UK, Ponderosa art space in Germany.
Which people in my profession who can make a real difference in my
creative career would I love to meet in 2020?
Unexpected encounters are my favorites.
What project, in 2020, am I looking forward to work on?
I am currently specifically researching ecology through
performance art, which I am going to continue doing in various
events and festivals throughout the year.
Where can you see me or my work in 2020?
2020 schedule is a bit all over the places at the moment due to
the current worldwide pandemic- anyhow, you can keep an eye on my
website- here which is regularly
What do the words “Passion Never Retires” mean to me?
My passion is what drives my every move.
Which creative heroines should Peter invite to tell their story?
Sandra Boom, Angeliki Chaido Tsoli, Alice Bortolazzo.
How can you contact me?
Instagram: whatsthematteragiulia
Facebook: Giulia Mattera

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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