The Heroine’s Journey of Anna Bastoni

What is the best thing that I love about my work? For sure the satisfaction of people seeing the beauty in it and share it as a Universal message.

What is my idea of happiness? My true idea of Happiness lies in being in total harmony with the environment. I believe in freedom, spending my time with the people I love , in a natural environment , provided with some treats for this human body, from an energetically safe and beautiful space to the possibility of having fun in my work not having any stress related to it . I am the one believing in “live and let live”, respecting my fellow humans deeply and enjoying collaborations both in the workplace and in my activities related to Activism for the Environment.

What is my greatest fear? I face my fears and ROAR to them!They can be usually related to not doing enough or the right thing for myself and others. Not being helped or understood.

What is the trait that I most deplore in myself? Uncertainty.That’s something I work on daily. I often spend lot of time choosing between more than one option and being never totally happy with the final one.

Which living persons in my profession do i most admire? The humble ones. For example those who don’t think only about themselves but giving some of their incomes, or help, whenever it’s possible to make others grow.

What is my greatest extravagance? Travelling with no plan. Adapting to the moment by moment experience like a child and enjoying what happens right next.That involves courage and full trust includes faith and fantasy.

On what occasion would I lie? Never.I hate that word! Maybe to myself when I adapt to unpleasant circumstances for the sake of ending a task, which is part of my stubborn personality.

What is the thing that I dislike the most in my work? The uncertainty of being understood or liked.The difficulty of being unconcrete cause my style is way too unique and has so much individual perception of what has a Value that sometimes I come up with an uncomprehensible proposition for the average human way of considering Art and its ways.

When and where was I the happiest, in my work? Last Performance I did in Rome, in a Museum called Macro Asilo, where I was collaborating with a great number of Artists.I was particularly happy with the character of my performance cause was able to speak many different languages from acting to photography ,from painting to directing and yet was interactive with other Artists concepts on an improvising based type of structure involving also a big public. I felt very free and full of energy, willing to recreate the same type of Multimedia Performance in my next Project.

If I could, what would I change about myself? I’m too tough on myself. Have real dedication in the things I do but I’m a perfectionist! Sometimes too much.I would like to be also less emotional.

What is my greatest achievement in work? Being working with the largest number of people. I love massive collaborations and yet I love to produce my own specific product.
But I would definitely move the scale of my production to a structure that enhances my marketing skills providing Artists including myself a technological updated format for Art Production yet a completely original one.
My goal as a conceptual Artist would be create totally new Formats.

Where would I most like to live? Near by the sea and a forest, in a self built Ecodome probably in Mexico or in some fabulous Island.

What is my most treasured possession? My camera and I must add my android, always with me to create interactions.

What is my most marked characteristic? Adaptability. I can morphe in any situation keeping my own features and characteristics but really flowing in any environment or situation.

What is my most inspirational location in my city? It has been many but my favorite is “La casina delle Civette” within Villa Torlonia in Rome. A villa that looks like a fairytale, woodenmade, keeping most of the original Art Nouveau pieces of beauty intact.

What is my favorite place to eat and drink, in my city? I love this Irish Pub in the middle of the City right near Piazza Navona in Via del Governo Vecchio.Atmosphere is cozy and makes me miss to be in a countryside in the nowhere where people gather to watch soccer and chat.The contradiction of going out and seeing Roman streets with Marble monuments and baroque churches creates though a magical juxtaposition.

What books influenced my life and how? Paul Auster. Moon Palace. This book has this strange and yet charming atmosphere of possibilities in life that I myself felt being in New York in one of the best moments of my life. Other important books for me are any of the Italian Author Baricco especially “Oceano Mare”, “City” and “Seta”.

You Only Die Once. What music would I listen on my last day? Calvin Harris and Ragn’n bone Man: Giant.That song make me believe death really doesn’t exist,there is always some new life after this one,and better each time.On that topic I am also passionate of the almost unknown Genre of Northern Soul, born in the U.s.but spread in England between the 60’s and the 70’s .

Who is my hero or heroine in fiction? Aquaman, He saved Atlantis from destruction!

Who are my heroes and heroines in real life? The people that know how to live a beautiful life, being constantly thankful and helping others…actually my hero even if I don’t know personally is Charles Eisenstein, Author and Speaker perfectly matching my ideas on ecology spreading important information on how to go on in these difficult time spaces…But at the end I think the real hero is my Father who faced all these decades of profound changes being so modern and updated that made me a real seeker in life.

Which movie would i recommend to see once in a lifetime? The Tenembaums        😂😂😂😂Anderson to me never lost a word on style and technique.

What role plays art in my life and work? It is actually my life.So there’s no distinction.I wake up artsy and that goes on and on….

What do the words ‘You are the storyteller of your own life’ to me? If you could be inside my Google Photo archive you would understand.From when it was released I shot every day at least 2/5 pictures that if I print them it would come out an animated movie with nowhatsoever sense,but truly adventurous!!!!

Who is my greatest fan, sponsor, partner in crime? At the moment myself but I had many loving partners in my Art life.

Which people or companies would I like to work with in 2020? I’ve had great experiences with some of my collegues both in Rome and in Berlin such as the Gallery group of MindPirates by Ralph Shmerberg and Elisa Lindemberg, that are very active in amazing collective Art and Fashion VideoArt Projects, Giorgio De Finis, the former Art Director of the Museum Macro Asilo, Stefan Pollack, from  Dromemagazine.Camilla Boemio, John Baker Singer, London, Angelo Cricchi, Rome, Anna Groskopf from Berlin.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? Adore concepts  Fashion Space Gallery in London. Bernard Willhelm Moca, Victoria Bartlett. I would love also to meet real Shamans in Latin America cause one of my passions is the holistic world that goes beyond official medicin. As a coach I’d love to meet in person and maybe work for Charles Eisenstein, Bentino Massaro, Jerry Sargeant

What do the words “Passion Never Retires” mean to me? They mean that this is a job made for real warriors.The more you fly the more they see you! there is this quote representing me that says “I survived because the fire inside me burned brighter than the fire around me”.I think that represents me very accurately.

What project, in 2020, am I looking forward to work on? My next project involves creating this Art Format related to travelling and being inspired by the environments I’ll meet on my way. I’ll find this way to be both useful and yet creative in the new spaces I’ll get in touch with.

Where can you see me or my work in 2020? I’ll be soon in a collective online exhibition for the Magazine/Gallery LoosenArt. Chosen among 1488 applicants it was a pleasure to be among some really talented photographers.My plan for 2020 will be also performing with my colleagues (No perditempo,Carmine R Roma &Sara Savini) with whom I share a Manifesto. It will be exciting randomly being Active with our group in the most unusual places and with the weirdest concepts

Which creative heroines should Peter invite to tell their story? Sara Savini, Simona Assandri, Francesca Fini,Savina Serrani, Eija Temiseva, Ildiko Meny, Tiziana Cesarini, Khaing Su.

How can you contact me? Please mail me at
Or Watsapp me at 0039-328-3462386

Where you can see my works :  Permanent Exhibition

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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