The Heroine’s Journey of Anna Kogen

What is the best thing that I love about my work?

I make my living by modelling to the artists. I am a life model but I wouldn’t call it work. Thats exactly what I like about it because I don’t like to work.

What is my idea of happiness?

Total independence.

What is my greatest fear?

Not having any money.

What is the trait that I most deplore in myself?

Punctuality and self-discipline. These two are the hardest for me. The rest I can handle.

Which living persons in my profession do i most admire?

I dont know how the others work because modelling is a one-man show. When at a session, I mostly work alone with a group or an artist, and I just don’t have a way to know how the others do it. Each life model makes their own rules to follow and to present themselves. Also, life modelling is a very intuitive thing: if you are good, artists will invite you often to their sessions. Thus, some of us have more clients than the others. I guess, I respect the models who have more clients.

What is my greatest extravagance?

I’m a bisexual.

On what occasion would you lie

On any occasion I deem necessary.

What is the thing that I dislike the most in my work?

I don’t make enough money.

When and where was I the happiest, in my work?

Wherever I feel emotional feedback from the people drawing me.

If I could, what would I change about myself?

My metabolism.

What is my greatest achievement in work?

I am good at what I do.

Where would I most like to live?

In different places, depending on a season.

What is my most treasured possession?

My son

What is my most marked characteristic?


What is my most inspirational location, in my city?

Between the old Jaffa buildings and relatively new city of Tel Aviv, at the sea-front marking a border between the land and the water.

What is my favorite place to eat and drink, in my city?

I am a great cook, so I prefer eating in with my family.

What books influenced my life and how?

With the years, I suddenly realized that beatnik generation literature had a strong influence upon me. They’ve shown me how one could find themselves in the society while confronting all its canons and how to accept the reality while observing it.

You Only Die Once. What music would I listen on my last day?

I’d listen whatever they put on.

Who is my hero or heroine in fiction?

I don’t follow idols and I don’t believe in heroes.

Who are my heroes and heroines in real life?

I appreciate highly professional skills, no matter what the job is.

Which movie would i recommend to see once in a lifetime?

There are lots of great movies by many film directors. I don’t want to pick something out. There are the lists of the top movies. Different people find enlightenment in different things.

What role plays art in my life and work?

I am a very visual type, and it is important for me that the objects, the actions and the people would be in harmony.

What do the words You are the storyteller of your own life to me?

I don’t look at life this way.

Who is my greatest fan, sponsor, partner in crime?

My partner in life

Which people or companies would I like to work with in 2020?

With smart people and successful companies.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? 

I am the only one who can make a real difference. Of course, I won’t mind if some wealthy art lovers would help me with that.

What project, in 2020, am I looking forward to work on?

Recently, when the COVID 19 crisis started, I started an online modelling project where any artist from anywhere in the world can join. I think it is a nice idea for the future.

Where can you see me or my work in 2020?

I am modelling in Israel, I write about it and I post the photos on my FB page.

What do the words Passion Never Retires mean to me?

That some people do things in which they believe all their life.

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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