The Heroine’s Journey of Loredana Cacucciolo

What is the best thing that I love about my work?

I am a visual artist.

The gestures, the smells of my studio and also have the opportunity to communicate better through my works.

What is my idea of happiness?

Feeling satisfied with yourself

What is my greatest fear?

Failing to seize all the opportunities in my life.

What is the trait that I most deplore in myself?

The excess of pride

Which living persons in my profession do i most admire?

I am many. I have admiration for those who dedicate themselves fully to art.

What is my greatest extravagance?

Continually recreate myself

On what occasion would I lie?

When I’m insecure, when I don’t have confidence, when I’m uncomfortable

What is the thing that I dislike the most in my work?

I love everything about my job. Defeats and victories

When and where was I the happiest, in my work?

Each experience has helped me grow

If I could, what would I change about myself?

Being able to give up things that doesn’t work and aren’t related to me

What is my greatest achievement in work?

I fulfilled several pictorial cycles that best represent me

Where would I most like to live?

Anywhere surrounded by what I love

What is my most treasured possession?

My children

What is my most marked characteristic?

determination tenacity

What is my most inspirational location, in my city?

The outskirts bewitch me

What is my favorite place to eat and drink, in my city?

A place that has close contact with nature

What books influenced my life and how?

“Women who run with the wolves” di Clarissa Pinkola Estès

Because it underline how much a transformation is possible despite the objective limits from which an individual can be hindered

You Only Die Once. What music would I listen on my last day?

A track from Miles Davis

Who is my hero or heroine in fiction?

Lady Oscar protagonist of a cartoon that I have always admired since I was a child

Who are my heroes and heroines in real life?

There are many with whom I interact and with whom I have grown professionally. In certain circumstances, I also clashed with them

Which movie would i recommend to see once in a lifetime?


What role plays art in my life and work?

It’s all for me . It is what represents me.

What do the words ‘You are the storyteller of your own life’ to me?

That I’m the protagonist in the right and wrong choices. I am the one who despite having made many mistakes has always tried to solve the situations

Who is my greatest fan, sponsor, partner in crime?

Arnaldo Romani Brizzi, Michelangelo Pepe, friends, collectors, gallery owners. In addition to them there are many others. Thank everyone.

Which people or companies would I like to work with in 2020?

Continue the important collaborations that I started in the past and maybe make them grow.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? 

My Dad for having believed and valued my work

What project, in 2020, am I looking forward to work on?

A solo exhibit that tells the last 5 years of my life

Where can you see me or my work in 2020?

A personal exhibition that starts nel sud Italia

What do the words “Passion Never Retires” mean to me?

Always pursue your goals

Which creative heroines should Peter invite to tell their story? 

Irina Hale

How can you contact me?

e-mail o social network


Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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