The Heroine’s Journey of Fabiana Dicuonzo

Fabiana Dicuonzo
architect and curator based in Puglia, Italy.

What is the best thing that I love about my work?
Reinventing my ideas every day.

What is my idea of happiness?
Standing by the sea, listening to the sound of waves.

What is my greatest fear?
The idiom: “You need to make do with what you have in life”.

What is the trait that I most deplore in myself?
When I turn into a pessimistic attitude.

Which living persons in my profession do I most admire?
All the people who live of their own dreams.

What is my greatest extravagance?
The attention to the most meaningless details that I like to observe as a detective.

On what occasion would I lie?
I’m not so good in lying, my face and my eyes speak better than my mouth.

What is the thing that I dislike the most in my work?
The possibility that everything could change from a day to another (that is also the thing that I prefer the most)

When and where was I the happiest, in my work?
The opening of my travelling independent art space Antilia. It was on the 5th of May 2018 in the little town of Gioia del Colle in my Puglia (IT), with my friends and the first artists.

If I could, what would I change about myself?
The moody mood.

What is my greatest achievement in work?
Working for what I love the most: art and cultural heritage.

Where would I most like to live?
Where the heart is.

What is my most treasured possession?
Love for all the impercetible things.

What is my most marked characteristic?

What is my most inspirational location, in my city?
In my adoptive city, Rome, The National Gallery.

What is my favorite place to eat and drink, in my city?
My best friend’s house.

What books influenced my life and how?
Paolo Neruda, Poesie d’amore e di vita: the peaceful answer to all my questions.
Italo Calvino’s books: they give me always the inspiration for my job and my projects.
Oceano Mare, Alessandro Baricco: I discovered the deep human relationship with the sea.

You Only Die Once. What music would I listen on my last day?
1950 by Amedeo Minghi.

Who is my hero or heroine in fiction?
Fantaghirò, the heroine of the italian series of my childhood, originally based on Italo
Calvino’s Fanta-Ghiro, the Beautiful.

Who are my heroes and heroines in real life?
All the people who never give up.

Which movie would I recommend to see once in a lifetime?
Nuovo cinema paradiso, a never-ending movie by Giuseppe Tornatore. A deep and authentic story about love and life.

What role plays art in my life and work?
Art is the origin, the best vision of the world; art is what inspires me and give me the chance to express myself sincerely in life and work.

What do the words ‘You are the storyteller of your own life’ to me?
They remember me that I always have to listen to my earth.

Who is my greatest fan, sponsor, partner in crime?
My life and work partner, Giuseppe.

Which people or companies would I like to work with in 2020?
Even if I work every day with the best colleagues, my friends and my partner, I would like to meet the people that I don’t expect to. I like to believe that the surprise of not knowing is the best thing that could happen.

Which people in my profession who can make a real difference in my creative career would I love to meet in 2020?
As the previous question, I think that each person, met in the right moment and the right time, could give me the gift of making a real difference in the creative career.

What project, in 2020, am I looking forward to work on?
This lockdown upset all the projects, we live day bay day reinventing our vision about our work, art and architecture. But there is still an amazing project that I hope we will realize within 2020: Chim Chim is one of the projects that won the City Benches Competition of London Festival of Architecture 2020.

Where can you see me or my work in 2020?
You can visit all the Antilia curatorial projects on the website
As co-founder of the architecture think tank Profferlo, you can visit our projects on
My personal artistic project on collages is on my instagram profile: @fabiana_dicuonzo

What do the words “Passion Never Retires” mean to me?
I have hidden my passion from myself for a long time, but you could never forget what identifies you, your personality and your soul.

Which creative heroines should Peter invite to tell their story?
Martina Bliss, designer and founder of the art on-line magazine Artwort
Marta Marotta, architect and photographer
Melania Bisegna, architect and artist
Katherine J Plumb, textile artist
Esther Hoogendijk, artist

How can you contact me?

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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