The Heroine’s Journey of Simona Anna Gentile

What is the best thing that I love about my work? The chromatism.
What is my idea of happiness? The happiness is  a sunny day after one month on rainy days;
What is my greatest fear? The loneliness;
What is the trait that I most deplore in myself? The shyness;
Which living persons in my profession do i most admire? My brother, Marco V. e Marco M.;
What is my greatest extravagance? mmmh I have lots of extravagances but I think the greatest is to eat too many eggs for week;
On what occasion would I lie? When I feel unsafe;
What is the thing that I dislike the most in my work? When I put lots of things and the artwork becomes full;

What can u find in a cavity cow
[Simona Anna Gentile, “Chernobyl cow”, mixed technique on clay, 7.00 x 2.50 x 0.50 cm, 2019].
When and where was I the happiest, in my work? Everyday. I don’t have specific events to be happy and other ones unhappy. I love my work, that’s all;
If I could, what would I change about myself? I’m a woman who thinks too much so I would change that with stupidity. Sometimes it’s better to be stupid;
What is my greatest achievement in work? When collectors buy my artworks of course!
Where would I most like to live? In the Tuscan Maremma;
What is my most treasured possession? My height;
What is my most marked characteristic? The irony;
What is my most inspirational location, in my city? The sea. Taranto is a sea city in the south of Italy;
What is my favorite place to eat and drink, in my city? My favorite place to eat is ”L’ Orologio” while there isn’t just one place to drink. All the locals closed to the sea are perfect;
What books influenced my life and how? Philosophy and Art books are important for my artistic research;
You Only Die Once. What music would I listen on my last day? Prog Rock music;
Who is my hero or heroine in fiction? Lapo Elkann;
Who are my heroes and heroines in real life? My uncle, Franco P.;
Which movie would i recommend to see once in a lifetime? Phantom Thread by Paul Thomas Anderson;
What role plays art in my life and work? I’m living and then will die for art;
What do the words ‘You are the storyteller of your own life’ to me? I’m the god of my life. I choose for myself and the others mustn’t do that!;
Who is my greatest fan, sponsor, partner in crime? I am
Which people or companies would I like to work with in 2020?  Marco Vitale, Francesca Cerfeda, Marco Musarò, Nicola Baratto, Rada Kozelj, Alessandro Michele ( creative director of Gucci), the seafood fishermen;
What project, in 2020, am I looking forward to work on? I don’t know because the COVID-19 emergency causes the freezing of culture events;
Where can you see me or my work in 2020? In Italy.
What do the words “Passion Never Retires” mean to me? If the passion dies you will die;
Which creative heroines should Peter invite to tell their story?  Marjan Asadi, Francesca Cerfeda, Caterina Morigi, Rosita Ronzini, Polina Karpunina, July Ti (Giulia Tenuzzo), Cristina Panarese, Serena Grassi, Veronica Vergari, Valeria Raho.
How can you contact me? instagram: @simona_anna_gentile, e-mail:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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