The Heroine’s Journey of Emanuela Venuti

What is the best thing that I love about my work?
The creative process behind the image. Planning, building, putting together dreams and fears to see them  translating into the photograph that comes out, and undoubtedly the relationship with the people I photograph. Often what we create is a strong bond of trust and confidence.
What is my idea of happiness?
A meadow in the fog. The wind singing in the wood. The stormy sea. My dog ​​running to me when I come back and a house where I can listen  rock music and drink wine with my boyfriend planning the next step.
What is my greatest fear?
To forget.
What is the trait that I most deplore in myself?
Which living persons in my profession do i most admire?
Tim Walker, Weronika Izdebska, Mira Nedyalkova and Laura Makabresku.
What is my greatest extravagance?
Earrings and excesses.
On what occasion would I lie?
To protect a person I love from a hard truth. But I prefer to be real.
What is the thing that I dislike the most in my work?
People who underestimate it.
When and where was I the happiest, in my work?
Every time the people I photographed see themselves  in my photographs and think they can start loving himself again. People reconnect to the deepest part of their intimacy and soul.
If I could, what would I change about myself?
Procastination tendence.
What is my greatest achievement in work?
The people who chose me.
Where would I most like to live?
Summer in Byron Bay and winter in Poland, of course.
What is my most treasured possession?
My sensitivity.
What is my most marked characteristic?
Self confidence.
What is my most inspirational location, in my city?
A little wood near my house.
What is my favorite place to eat and drink, in my city?
My home.
What books influenced my life and how?
Wuthering Heights, The Magic Mountain, The Shadow of the Wind. I have read them several times over the years and every time I have found a new spark of inspiration.
You Only Die Once. What music would I listen on my last day?
Brothers In Arms – Dire Straits
Who is my hero or heroine in fiction?
Beatrix Kiddo.
Who are my heroes and heroines in real life?
My parents and my grandmother.
Which movie would i recommend to see once in a lifetime?
Legends of the Fall.
What role plays art in my life and work?
My art play my life like a guitar, do you know?
What do the words ‘You are the storyteller of your own life’ to me?
It sounds in my head like a truth to chase.
Who is my greatest fan, sponsor, partner in crime?
My boyfriend.
Which people or companies would I like to work with in 2020?
I’d like to work again with Virtuogenix (the editorial), Broga’s, Obscurra, Worbs, Vogue Italia, Freeda and who knows.
Which people in my profession who can make a real difference in my creative career would i love to meet in 2020
Iacopo Farina, Roberto Ferri and Marta Bevacqua.
What project, in 2020, am I looking forward to work on?
A Ghost Story project, inspired by the new Netlix movie and as a rule I am studying about the structure and power of the images and I hope to be able to grow up a lot over the next few months.
Where can you see me or my work in 2020?
In Italy at Biennial of Young Italian Photographers and then who knows.
What do the words “Passion Never Retires” mean to me?
If your passion is real, you probably can’t stop doing it even one day in your life.
Which creative heroines should Peter invite to tell their story?
Ovors, Marjan Asadi, Silvia Cappello, Runa Hansen, Nirav Patel.
How can you contact me?
instagram: @emanuela_venuti
facebook: Emanuela Venuti



Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.


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