The Heroine’s Journey of Roberta Conti

What is the best thing that I love about my work?

Silence. This work allows me to be with myself, allows me to read myself inside, helps me to know human beings through my individual path.

What is my idea of happiness?

The sense of community, the collaboration between human beings

What is my greatest fear?

Violence in all its forms

What is the trait that I most deplore in myself?


Which living persons in my profession do I most admire?

All the artists who struggle for their passion in a professional way, especially the Italians because they face difficulties due to the lack of recognition by the institutions

What is my greatest extravagance?

Suffering from synaesthesia: when I listen to some pieces of music some chords create in my mind moving colored shapes that overlap the real vision

On what occasion would I lie?


What is the thing that I dislike the most in my work?

The difficulty of dialoguing with art galleries

When and where was I the happiest, in my work?

In 2016 during the exhibition La prima notte di quiete_MHG, Art Verona collateral event, curated by C. Caliandro

If I could, what would I change about myself?

I would change my shyness because it often limited my profession even though I have improved in recent years

What is my greatest achievement in work?

The fact that my work communicates meanings to everyone

Where would I most like to live?

Inside a museum of contemporary art that has, however, a garden!

What is my most precious asset?

My husband and daughters

What is my most marked characteristic?

Be welcoming

What is my most inspiring place in my city?

The Mole Vanvitelliana and the Omero Museum

What is my favorite place to eat and drink in my city?

Le Noci restaurant

Which books have influenced my life and how?

Game of glass beads by Herman Hesse

The name of the rose by Umberto Eco

Gomorrah by Roberto Saviano

One, no one, hundred thousand by Luigi Pirandello

Seven short physics lessons by Carlo Rovelli

These books made me reflect on “complexity” and human behavior, how these affect the perception we have of ourselves and others.

You Only Die Once. What music would I listen on my last day?

One caress by Depeche mode and Meraviglioso by Domenico Modugno played by Negramaro

Who is my hero or heroine in fiction?

Captain Harlock a Japanese comic from the seventies

Who are my heroes and heroines in real life?

There are several heroes and heroines, friends and girlfriends that I have seen suffer and recover their lives by rising. In art I greatly admire Bjork not only for the great creativity and talent but for the courage to always be herself

Which movie would I recommend seeing once in a lifetime?

Interstellar directed by Christopher Nolan

What role does art play in my life and in my work?

That’s all. It is my way of breathing, of seeing life is my existence.

What do the words “You are the storyteller of your own life” tell me?

These words speak to me of choices and how a particular choice can characterize and change one’s life.

Who is my biggest fan, sponsor, partner in crime?

My husband

Which people or companies would I like to work with in 2020? 

Annaclara di Biase / Alice Cerigioni / Paola Tassetti / Karin Andersen / Annalisa Trasatti/Casa Sponge

Which people in my profession who can really make a difference in my creative career would like to meet in 2020? 

Andrea Bruciati. I highly value the way this curator works

Which project in 2020 am I looking forward to working on?

I would like to work with Italian or foreign galleries that also participate in Arte Fiera in Bologna

Where can you see me or my job in 2020?

What do the words “Passion never retires” mean to me?

That until my last breath art will guide my thoughts

Which creative heroines should invite Peter to tell their story? 

Annalisa Trasatti/Karin Andersen/Alice Cerigioni/Ida Chiatante/Angela D’Urso

How can you contact me?

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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