The Heroine’s Journey of Cristina Panarese

What is the best thing that I love about my work? 
Modify substance and consequently create new spaces.
What is my idea of happiness? 
Help or save a living being.
What is my greatest fear?
The darkness.
What is the trait that I most deplore in myself? 
The indecision that makes me waste a lot of time.
Which living persons in my profession do I most admire? 
My painting professor,  Luca Luprano, Anselm Kiefer, Marlene Dumas… They are the first people in my mind now.
What is my greatest extravagance? 
Still playing like a little girl. It’s a good answer?
On what occasion would I lie? 
In the need to get something for me or a friend, and also not to make people suffer.
What is the thing that I dislike the most in my work? 
When ask me to prepare a draft.
When and where was I the happiest, in my work? 
When my aunt gave me the opportunity to work in her country house. There I feel happy and free to do what I couldn’t do before.
If I could, what would I change about myself? 
My gastro-intestinal problems.
What is my greatest achievement in work? 
When I’m satisfied with my job… But it’s a rare event.
Where would I most like to live? 
Near the mountains.
What is my most treasured possession? 
My granddaughters.
What is my most marked characteristic? 
What is my most inspiration location, in my city? 
What is my favorite place to eat and to drink, in my city? 
At my parents’ house.
What books influenced my life and how?
In chronological order: “Dagon” of H. P. Lovecraft and Poe’s stories that influenced my anesthetic sense; “Latinoamericana. I diari della motocicletta” of E. Che Guevara that I read at 15 and I understood what to fight for; and philosophical texts, especially those of Sartre and Bachelard that powerfully activate my imagination.
You only die once. What music would I listen on my last day? 
Tom Waits probably.
Who is my hero or heroine in fiction? 
Antoine Roquentin.
Who are my heros or heroines in real life? 
My aunt Anna Maria, my brother, Silvia Cappello.
Which movie would I recommend to see once in a lifetime? 
Eternal sunshine of spotless mind
What role plays art in my life and work? 
It’s a constant thought.
What do the words “you are the storyteller of your own life” to me? 
First I am also the listener and the observer.
Who is my greatest fan, sponsor, partner in crime? 
Silvia Cappello is my partner in crime, sure!
Which people or companies would I like to work with in 2020?
I dream to work with Marco Fantuzzi (Fantuzzi colori vegetali)
Which people in my profession who can make a real difference in my creative career would I love to meet in 2020?
I don’t know now… So I would meet a good curator that loves my work.
What project, in 2020, am I looking forward to work on? 
Finalize a painting/dyeing studio.
Where can you see me or my work in 2020?
In Italy.
What do the words “passion never retires” mean to me? 
Passion is a devotion not a job, so it is forever.
Which creative heroines should Peter invite to tell their story? 
Silvia Cappello, Raha Vismeh, Marjan Asadi, Marta de Giuseppe, Chiara Bruno, Serena Grassi.
Instagram: cpdagon


Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.




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