The Heroine’s Journey of Chiara Giannese

What is the best thing that I love about my work? The assumption that the creation of the work requires: Evolution. Evolution is metamorphosis and determines awareness that derives from error. Making art taught me that there is no mistake, there is no right or wrong moment, there is a moment that is the exact interlude between the beginning of the work and its realization.Art does not conceive of error, it admits it.

Il presupposto che la creazione dell’opera richiede: Evoluzione. L’evoluzione è metamorfosi e determina la consapevolezza che deriva dall’errore. Fare arte mi ha insegnato che non c’è errore, non c’è momento giusto o sbagliato, c’è un momento che è l’interludio esatto tra l’inizio dell’opera e la sua realizzazione. L’arte non concepisce l’errore, lo ammette

What is my idea of happiness? Happiness for me is a sum of small things. Love is a sum of small things. Happiness for me lies in love and in all its derivations: love for oneself, love in giving oneself, love in accepting the other, understanding him, loving him unconditionally. The other is me.

La felicità per me è una somma di piccole cose. L’amore è una somma di piccole cose. La felicità per me risiede nell’amore e in tutte le sue derivazioni: amore per se stessi, amore nel donarsi, amore nell’accettare l’altro, comprenderlo, amarlo incondizionatamente. L’altro sono io.

What is my greatest fear? To think that life can be reduced to an odd number.

Pensare che la vita può essere ridotta a un numero dispari.

What is the trait that I most deplore in myself? My imbalance generated by a non-functional chaos. Functional chaos is a dancing chaos, that is a divine gift.

Il mio disequilibrio generato da un caos non funzionale. Il caos funzionale è un caos danzante, questo è un dono divino.

Which living persons in my profession do i most admire?
Maurizio Di Leo – Historical of art
Gabriella Francesca Franco Goglione – Intense and controversial illustrator
Andrea Lisa Papini – Photographer, a beautiful and disarming soul
Anna Dormio – Painter
Arianna Tosi – Painter
Alessandra Tamberi – Painter
Alice Ferretti – Photographer/video artist
Francesca Bucelli – Artist

What is my greatest extravagance? I am lactose intolerant.

Sono intollerante al lattosio

On what occasion would I lie? I prefer to omit rather than lie. I lie when it’s the best option for the other.

Preferisco omettere piuttosto che mentire. Mento quando è l’opzione migliore per l’altro.

What is the thing that I dislike the most in my work? The lack of propensity to understand my work.

La mancata propensione a comprendere il mio lavoro

When and where was I the happiest, in my work? I was very satisfied with working and producing “Song”. A work that was classified third in the “Artefici del nostro tempo” competition in Venice and was exhibited in the context of the 58th Venice Biennale.

Mi ha soddisfatto molto lavorare e produrre “Song”. Un’opera che si è classificata terza al concorso “Artefici del nostro tempo” di Venezia ed è stata esposta nel contesto della 58esima biennale di venezia

If I could, what would I change about myself? I’m 1.58 tall, I’d change this.

sono alta 1.58, cambierei questo.

What is my greatest achievement in work? It’s a long road made of moments, I’m waiting for the next one.

È una lunga strada fatta di momenti, sto aspettando il prossimo

Where would I most like to live? Wherever my heart is accompanied by another heart.

Dovunque il mio cuore sia accompagnato da un altro cuore

What is my most treasured possession? my securities.

Le mie sicurezze

What is my most marked characteristic? My androgynous appearance.

Il mio aspetto androgino-

What is my favorite place to eat and drink, in my city? I love open spaces, bought beers and steps in a square with a large monument in the center.

Amo gli spazi aperti, Birre comprate e gradini di una piazza con un grosso monumento al centro

What books influenced my life and how? “Il ritratto di Dorian Grey” by Oscar Wilde because it taught me to love the beauty of things. Critica Portatile al Visual Designe: da Gutenberg ai Social network” by Riccardo Falcinelli because it has given a professional edge to my thinking.

Il ritratto di Dorian Gray di Oscar Wilde perché mi ha insegnato ad amare la bellezza delle cose. Critica Portatile al visual design: da Guttenberg ai social network di Riccardo Falcinelli perché ha dato un taglio professionale al mio pensiero

You Only Die Once. What music would I listen on my last day? “Ocean” – John Butler

Who is my hero or heroine in fiction? Xena the warrior princess forged by the fire of a thousand battles.

Xena la principessa guerriera forgiata dal fuoco di mille battaglie

Who are my heroes and heroines in real life? all people who struggle to improve their social position by bringing about real change.

tutte le persone che lottano per migliorare la propria posizione sociale determinando un cambiamento reale.

Which movie would i recommend to see once in a lifetime? “The Origins” is a 2014 science fiction drama film written, directed, edited and produced by Mike Cahill

What role plays art in my life and work? Art is the creative motion that pushes me to dig inside me. Art It is my psychotherapy, it manages to resolve me as a person in the world and helps me find a common denominator that connects my life with that of others.

L’arte è il moto creativo che mi spinge a scavare dentro di me. L’arte E’ il mio psicoterapia, riesce a risolvermi come persona nel mondo e mi aiuta a trovare un comune denominatore che mette in comunicazione la mia vita con quella degli altri.

What do the words ‘You are the storyteller of your own life’ to me? Knowing with awareness that although there is another design determined by the cosmos, we can choose what we want to be, where and when to be.

Sapere con consapevolezza che nonostante ci sia un disegno altro determinato dal cosmo, possiamo scegliere quello che vogliamo essere, dove e quando esserlo.

Who is my greatest fan, sponsor, partner in crime? Maurizio di Leo, my curator, a person who has followed my work from the beginning and who does not need any explanation, can read me inside. Maurizio manages to dig into the inner logic of my soul which is often the germ of my work.

Maurizio di Leo, il mio curatore, una persona che ha seguito dalle origine il mio lavoro e che non ha bisogno di spiegazioni alcune, riesce a leggermi dentro. Maurizio riesce a scavare nelle logiche interiori del mio animo che spesso sono il germe del mio lavoro.

Which people or companies would I like to work with in 2020?  Florentine digital art studio that promotes innovative languages in the field of visual art. “StefanoFake” moves the strings of a complex system that professes a new format: “The immersive experience”. The “The FakeFactory” aims to offer an experience to the user rather than a purely didactic narrative, thus also revolutionizing the concept of use.

Ho avviato un tirocinio con La “The FakeFactory” uno Studio di arte Digitale fiorentino che promuove linguaggi innovativi nel campo dell’arte visiva. “StefanoFake” muove le fila di un complesso sistema che professa un nuovo format :”L’immersive experience”. La “The FakeFactory” si pone l’obbiettivo di offrire un’esperienza al fruitore piùttosto che una narrazione puramente didattica rivoluzionando così anche il concetto di fruizione.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020?  Silvia Calderoni, A multifaceted artist who deals with social issues.

Silvia Calderoni, Un’artista poliedrica che tratta tematiche impegnate in ambito sociale.

What project, in 2020, am I looking forward to work on? On my latest project: “Hélène”. It is a video art project which has enjoyed a long gestation but which is ending extremely satisfactorily.

Sul mio ultimo progetto: “Hélène”. E’ un progetto di video arte che ha goduto di una lunga gestazione ma che si sta concludendo in maniera estremamente soddisfacente.

Where can you see me or my work in 2020?
My site:
Instagram: chiara.giannese

What do the words “Passion Never Retires” mean to me? Passion moves the human soul, Passion ennobles man.

La passione muove l’animo umano, La passione nobilita l’uomo.

Which creative heroines should Peter invite to tell their story?
Gabriella Francesca Franco Goglione – Illustrator
Alice Ferretti – Photographer/video artist
Francesca Bucelli – Artist
Alessandra Tamberi – Painter

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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