The Heroine’s Journey of Juanita Rubio

What is the best thing that I love about my work? What I like the most about my work is to be able to give life to a character that was drawn on a paper (2D), and convert it to 3D, where you can see it from all angles, put all the details that my imagination allows me to, texture it, and then see it moving, jumping, talking, etc. is just amazing to make it real.

What is my idea of happiness? My idea of happiness could be resumed by enjoying simple things and avoiding bad energy. Happiness for me is to feel complete and full in every aspect of my life (family, work, friends) enjoying and loving everything that I’m living, trying to live every day with motivation and be passionate for what I love to do.

What is my greatest fear? My greatest fear is a failure. I believe that falling down several times and getting back up is the normal process of life, but getting to feel that there is nothing more I can do after trying so many times, means frustration and that feeling scare me.

What is the trait that I most deplore in myself? That I may get easily stressed. That changes my energy and mood drastically. Then I realize at the end of the day that it wasn’t worth it. I think I put too much pressure on my self as I’m very exigent.

Which living persons in my profession do I most admire? Wow there are so many, but these are some of them: Javier Benitez, Igor Catto, Alex Kong, Rafa Zabala, Grigory Rudenko, Crystal Bretz, Wayne Kesil, Rowena Frenzel, Kurtis Dawe, Victor Maiorino, Francois Boquet, Massimo Righi, Felipe Fierro, Felipe Gonzalez, Gaston Ugarte, Rafael Grassetti. Peter Tarka.

What is my greatest extravagance? Definitely the perfumes, I always like to smell good.

On what occasion would I lie? I’m not sure about this, and I think it’s a cultural thing, but in my country we’re not used to saying ¨no¨, so when I have a plan that I don’t want to go, I can tell a little lie to get out of it

What is the thing that I dislike the most in my work? Work in the 3D industry is quite demanding and sometimes exhausting, it is necessary to spend many hours of work to achieve a goal, sometimes the hours of rest are quite a few and unconsciously I start to ignore my health, not eating well, not resting enough, not taking active breaks or physical exercise.

When and where was I the happiest, in my work? Once I had the opportunity to work for an Israeli project to make children’s books in augmented reality. I was the project coordinator and I was so happy when we finished the project, and I got that awesome feeling of satisfaction, of having fulfilled my goals and above all, to have build up a very nice complicity and connection with my team, where we all had a lot of admiration and respect for each other.

If I could, what would I change about myself? I would change my insecurities, I tend to be a bit insecure, as sometimes I value most other’s talents rather than mines.

What is my greatest achievement in work? Once I was working in a company called Shuka Studio and we were selected to represent Colombia in a mapping festival in Russia. For me, it was incredible to see my models and the work we did as a team, projected on the great facade of the Bolshoi Theatre in Moscow, on a very big scale, in front of many people. It was a very beautiful moment, where we were recognized worldwide for our work.

Where would I most like to live? I’d love to live in Italy, I love that country and its food. The landscapes are very inspiring

What is my most treasured possession? My greatest treasure is my health and my body. To be able to get up every day and know that I am well, my body is complete and healthy, is something that I appreciate very much every morning

What is my most marked characteristic? The first impression I make is that I am very serious, but then you will realize that I am a very sweet and friendly person.

What is my most inspirational location, in my city? Actually I could say that it is the studio of my house, is the place that I have set to work. It has a beautiful and magical view of the mountains and a forest in Bogotá that inspires me. Watch the green, nature, and listen to the birds in the middle of a huge and noisy city, makes me connect with my inspiration.

What is my favorite place to eat and drink, in my city? I love to go out for dinner, it’s one of my favorite plans so I have many restaurants in mind, but I could name some like Andrés Carne de Res, Amarti, Teriyaki, Il Mercantino, Central Cevicheria, Canoa, Minimal.

What books influenced my life and how? The artist´s way, of Julia Cameron. It’s a pretty psychological book that invites you to take a journey inside yourself to explore and define yourself as an artist, trying to remove blocks that you may have and that impedes you to follow your path as an artist.

Who are my favorite writers? Dan Brown, Mario Mendoza, J.K Rowlling, Delia Owens

You Only Die Once. What music would I listen on my last day? For sure Kygo or Coldplay

Who are my heroes and heroines in real life? My twin sister Maria Carolina Rubio, she’s one of the bravest person I know. She’s not afraid to risk her life to help others.

Which movie would I recommend to see once in a lifetime? I highly recommend Wonder, it shows us the reality of people who are rejected because of some condition they have, it shows that before any disability, there’s a person. What I like about this movie is that it is expressed from the point of view of a child.

What role plays art in my life and work? Art in my life plays a very important role since it has made me become much more observant than I have ever been, I like to see and analyze the harmony, colors, shapes, composition, and textures of objects and spaces that surrounds me.

What do the words ‘You are the storyteller of your own life’ means to me? In your life, you can take different paths and each one will have a different story where you are the protagonist. You choose the path you want to take and what story you want to perform and tell the world.

Who is my greatest fan, sponsor, partner in crime? My twin sister

Which people or companies would I like to work with in 2020? I am open to any job possibility, but of course, I would love to work in a big animation studio or a TV channel. I really want to work for the companies that created my favorite movies and TV shows such as Disney, Pixar, Sony Pictures, Dreamworks, Framestore, Turner, Viacom, etc.

Which people in my profession who can make a real difference in my creative career would I love to meet in 2020? I would like to meet 3 people that I admire a lot and with whom I am in contact but I don’t know them in person. They have been a great support to me in my career in the 3D industry, guiding me, advising me, teaching me. They are Alex kong, Wayne Kresil, and Rowena Frenzel. They are great artists and above all, great human beings.

What project, in 2020, am I looking forward to work on? Well, 2020 has been a weird year for everyone. Currently, my life is in a transition, and I plan to move to the US in a few months (when possible after COVID-19). More than a work project it is a personal project, as I intend to go to look forward for new work opportunities there, hoping to join one of the biggest companies that I mentioned before. I hope this year I can accomplish one of my professional dreams.

Where can you see me or my work in 2020? You can see my work on my web page: Instagram: @juanitarubio3dart,  Art station:

Link Demo reel:

What do the words “Passion Never Retires” mean to me? Passion never retires means for me that passion is the fuel and energy inside you, and it must be fed as a plant, and it depends on you how much that plant will grow inside you.

Which creative heroines should Peter invite to tell their story? Siara Torres, Rowena Frenzel, Catalina Avendaño Niño

How can you contact me? You can contact me by email or through LinkedIn:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


  • tick

    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

  • tick

    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

  • tick

    You are curious and want to engage in online learning.

  • tick

    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s