The Heroine’s Journey of Cetty Previtera

What is the best thing that I love about my work?

In my work I love the possibility of being in contact with colors and, through it, with the most intimate part of myself. All this happens in a beautiful and welcoming solitude.

What is my idea of happiness?

Happiness is being myself with the people I love, in nature, into the wild.

What is my greatest fear?

My greatest fear is to die unhappy.

What is the trait that I most deplore in myself?

I am often too condescending and anxious.

Which living persons in my profession do i most admire?

I admire, respect and love Anselm Kiefer.

What is my greatest extravagance?

I asked my son: what do you think is my biggest extravagance? he replied: your son. I laughed, I think it’s quite true.

On what occasion would I lie?

I would lie to safeguard the dignity of a loved and honest person.

What is the thing that I dislike the most in my work?

I love my work completely but, to spread it, you need a strong comparison with other people. It’s the hardest part.

When and where was I the happiest, in my work?

Maybe I was totally happy when I found out I could be a painter. I felt a strong awareness inside me, and the voices of my first teachers.

If I could, what would I change about myself?

I could be stronger and braver, myself in the sunlight.

What is my greatest achievement in work?

The first sale of my work. my first solo show. The greatest achievement is when one’s art is shared and felt with people.

Where would I most like to live?

I would like to live in a beautiful, cared, in order, loved city, full of people who do beautiful and right things. I’d like to live in a city in northern Europe, or maybe in Lisbon, even if I’ve never been there.

What is my most treasured possession?

Love for my son.

What is my most marked characteristic?

I think others consider me to be a very slow person with a thick head in the clouds. It’s my light way of being in the world, I’m still careful and listening.

What is my most inspirational location, in my city?

I live near the Etna volcano. Surely the paths with vegetation and typical landscapes have always been my greatest inspiration.

What is my favorite place to eat and drink, in my city?

I live in a small city where I hardly ever go out to eat. More often I go for breakfast, in summer you can eat a delicious granita with hot brioche in the little Bar Etna, or in winter you can have a fantastic gianduia cornetto at the Bar Russo. Once I lived in Catania, and I remember beautiful atmospheres at Alta Mira tea room, where you can have a good scented tea or a dinner with a good wine.

What books influenced my life and how?

I am thinking of a couple of books I read several years ago. Into the wild by Henry David Thoreau, and On the road by Jack Kerouac. I always have in my mind their different point of view, different from my life but in symbiosis with my thoughts and with my latent desires.

You Only Die Once. What music would I listen on my last day?

I would listen Vinicio Capossela. The song Morna, in particular.

Who is my hero or heroine in fiction?

Hushpuppy, in Beasts of the Southern Wild.

Who are my heroes and heroines in real life?

Simple people who do great things. Women, in particular.

Which movie would i recommend to see once in a lifetime?

Eternal Sunshine of the Spotless Mind

What role plays art in my life and work?

I’m a painter. Art is all.

What do the words ‘You are the storyteller of your own life’ to me?

It means that we have to stay alive, to keep attention to what happens to us, we can be the promoters of our destiny with our choices and our thoughts.

Who is my greatest fan, sponsor, partner in crime?

My friend Benedetta

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? 

I don’t know. I’d like to work with new great painters, in Sicily but also out of here.

What project, in 2020, am I looking forward to work on?

I’m working on a project about Vincent Van Gogh. I’m painting about his works with the Alpilles. It’s a Marco Goldin and Linea d’Ombra project.

Where can you see me or my work in 2020?

You can see me in Sicily, mostly. You can find me near the Etna Volcano.

You can see my works in some sicilian galleries, Quam in Scicli (RG), Cartabianca Fine Arts in Catania, Il Quadrifoglio in Siracusa.

I’m working also for a new big art collection in Ragusa, with my gallerist Antonio Sarnari.

Maybe there will be also a new personal exhibition in Siracusa with Mario Cucè.

In november, the 28, you can see my work about Vincent Van Gogh in Padova, at Centro San Gaetano, until 15 January 2021, inside the exhibition Around Van Gogh, an event related to the great Van Gogh exhibition The colors of the Earth, curated by Marco Goldin for Linea d’ombra.

What do the words “Passion Never Retiresmean to me?

Passion never retires if it’s made of hard and concrete work.

Which creative heroines should Peter invite to tell their story? 

Peter could invite Giorgio Cipolletta, Agata Vitale, Valentina D’Amato, Ezio Cicciarella, Daniela Monica, Virginia Bellizzi, Marco Terranova, Loredana Leonardi, Zuzana Pernicova, Elisa Bedoni.

How can you contact me?

Facebook @cettyprevitera.artista

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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