The Hero’s Journey of Federica Nurchi

Federica_Nurchi_photo (1)

What is the best thing that I love about my work?

Every book I illustrate is a new exciting journey and a challenge for me, I love the way this pushes me to do better every time.

What is my idea of happiness?

Happiness for me means a meadow full of daisies.

What is my greatest fear?

Undoubtedly the deep sea, it gives me anxiety even just think about it.

What is the trait that I most deplore in myself?

I am a perfectionist and this always makes me unsatisfied with me and my illustrations because I know I can improve and do better.

Which living persons in my profession do I most admire?

My favorite illustrator is Dia Pacheco, I love the way she supports women and Mexican tradition through her amazing art.

What is my greatest extravagance?

Probably the fact that despite of being very shy, I’m also very outgoing and talkative and I like making new friends.

On what occasion would I lie?

On no occasion, I always say what I think and I like to be honest with everyone.

What is the thing that I dislike the most in my work?

Surely deadlines. They pressure me a lot but at the same time they make me work faster.

When and where was I the happiest, in my work?

I know it will sound weird but it was during the quarantine. I had the opportunity to participate in some charity projects and this made me really proud of my job.

If I could, what would I change about myself?

I would change the fact that I can’t stop overthinking, sometimes I just wish I could be able to enjoy my life more.

What is my greatest achievement in work?

The greatest achievement is the one I haven’t achieved yet.

Where would I most like to live?

Wherever my work takes me.

What is my most treasured possession?

My genuine curiosity.

What is my most marked characteristic?

Looking at the world through the eyes of a child.

What is my most inspirational location, in my city?

I live in Rome (Italy) and every location is incredibly inspirational! But my favorite place undoubtedly  is the Trevi Fountain

What is my favorite place to eat and drink, in my city?

Everywhere I can eat sushi and drink white wine!

What books influenced my life and how?

Animal farm by George Orwell. It taught me to fight for my rights and to not be afraid to make my voice heard.

You Only Die Once. What music would I listen on my last day?

Probably I would listen to Eisbrecher and Nekromantix.

Who is my hero or heroine in fiction?

Joker. He is so creative and… crazy! I always cheer on the bad guys who want to blow up the world.

Who are my heroes and heroines in real life?

Who doesn’t give up, who keep fight everyday even if it’s hard and it hurts.

Which movie would I recommend to see once in a lifetime?

If you want to have a great time I recommend you The Dirt: Mötley Crüe, I’ve watched this movie so many times!

What role plays art in my life and work?

Art IS my life and work, without art I’d be completely lost.

What do the words ‘You are the storyteller of your own life’ to me?

They remind me that my life is in my hands and I have the power to make it wonderful, exactly as I desire it.

Who is my greatest fan, sponsor, partner in crime?

My grandfather. It’s thanks to him that I’m now an illustrator and I celebrate all my successes with him.

What project, in 2020, am I looking forward to work on?

I’d like to illustrate a children’s book for a big publishing house.

Where can you see me or my work in 2020?

You can see my works on my Instagram:

and Behance:

What do the words “Passion Never Retires” mean to me?

This is the motto of my entire life! I’ve spent all my life drawing and now here I am.

How can you contact me?

You can send me an email at

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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