The Heroine’s Journey of Marialuisa Moro

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What is the best thing that I love about my work?

The best thing is creating a world on my own, stories and characters as I like. Evading from the real world is wonderful.

What is my idea of happiness?

My idea of happiness is feeling free.

What is my greatest fear?

My greatest fear is not knowing the future, not knowing where I am going to.

What is the trait that I most deplore in myself?

Hate and rage.

Which living persons in my profession do i most admire?

Ken Follett, Dan Brown, Henning Mankell, Anne Holt.

What is my greatest extravagance?

Loving dogs and other animals more than humans.

On what occasion would I lie?

To save myself or someone I love.

What is the thing that I dislike the most in my work?

Revising and editing. At last, I come to hate my novels!

When and where was I the happiest, in my work?

When I got many compliments and appreciations from my readers.

If I could, what would I change about myself?

I would cancel my chronic sadness

What is my greatest achievement in work?

Writing a very good novel.

Where would I most like to live?

In Northern Europe. I love cold weather and the magic views of the North.

What is my most treasured possession?

My dog and the books I have written.

What is my most marked characteristic?

Melancholy, loneliness.

What is my most inspirational location, in my city?

My home, my study.

What is my favorite place to eat and drink, in my city?

I have no favorite place. I like trying new places.

What books influenced my life and how?

Scandinavian thrillers. They brought me up.

You Only Die Once. What music would I listen on my last day?

Ode to Joy by Ludwig Van Beethoven

Who is my hero or heroine in fiction?

They are problematic characters with a difficult or traumatic past.

Who are my heroes and heroines in real life?

People who help their fellowmen and avoid judging them.

Which movie would i recommend to see once in a lifetime?


What role plays art in my life and work?

It ‘s important both in my life and work, first of all music.

What do the wordsYou are the storyteller of your own life’ to me?

We all know that reading a novel you get to know the author. We put our soul, our experiences and our life in our writing.

Who is my greatest fan, sponsor, partner in crime?

My affectionate readers.

Which people or companies would I like to work with in 2020? 

I like working alone. I am a self publisher by choice and I am not going to change.

What project, in 2020, am I looking forward to work on?

Writing a new thriller which I hope will be the best I have ever written.

Where can you see me or my work in 2020?

I have published 27 books, most of them thriller, on Amazon kindle store

What do the wordsPassion Never Retiresmean to me?

I think I’ll go on writing as long as I can breathe. I can’t live without it.

Which creative heroines should Peter invite to tell their story? 

Tiziana Cazziero

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.


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