Online Journey: Prototyping for Digital Stories

You don’t need to know how to code to come up with innovative digital products and services. To build the right thing—and build the thing right—you have to design for people first and use technology as a tool to meet real human needs. Prototyping is a time-tested method for generating innovative solutions by keeping humans at the center of the design process and gathering feedback early and often.

  • Shape ideas for digital products and services—from apps to websites and technology interfaces—using quick, low-fidelity prototyping of your digital stories
  • Build something people will love by gathering feedback that will help you tap into real human needs and make your ideas even stronger.
  • Share a compelling vision for your digital story through prototypes to create alignment and earn support.
  • Save time and money by refining your concepts before moving to more high-fidelity prototypes, wireframes, or coding digital builds.


Why building great technology is really about understanding people.

  • Prototyping for Digital Experiences—A sneak peek of the class
  • Technology Starts with People—Build digital experiences that matter
  • A Digital Day-in-the-Life: Think through digital software, apps, and devices that you use every day and what makes them good or bad, and why.

Lesson 1: Dive Into Digital

Learn how technology can be more human.

  • Designing Products We Love—Three qualities of great digital experiences
  • Design for Conversation—How can technology be more human?
  • Tag, You’re It: Write the conversation for the interaction of a digital experience that you know well.

Lesson 2: Build to Think

Prototype digital stories to push your thinking and generate ideas.

  • More Prototypes, More Potential—Prototype to push your thinking
  • Avoid jumping to one solution
  • Build to Think—Prototyping in action
  • Watch—Explore the Unknown
  • Spin the Wheel: In this assignment, you will choose a digital experience and a set of users, sketch prototypes to help think about new ideas, and apply a constraint to help push your thinking even further.

Lesson 3: Build to Learn

Test your assumptions to see which ideas are the most viable.

  • Prioritize Your Prototype Stories—Answer key questions and build confidence
  • Build for Feedback—Five tips for designing digital prototypes
  • Get in Front of Users: Craft a plan and a prototype to test your digital experience with users.

Conclusion: Build to Communicate

Learn to use prototypes to help tell the story of your digital experience.

  • Share Your Vision—Prototype to tell a story
  • Prototypes change the conversation
  • Your Turn: Quickly craft a story about your prototype from the previous lesson.

Practical Information

Start Date: Any Day You Want

Duration: 3 Weeks

Time: 1 hour/week Online Conversation with Peter de Kuster

Language: English

Price: Euro 499 excluding VAT

Book your place by mailing us at

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storyteller who helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

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