Your brand story ― how it resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how brand storytelling works, how to manage it, and how to use brand storytelling strategically. Created by Peter de Kuster this groundbreaking Storyteller in One Day seminar provides the illusive and compelling answer. Using studies drawn from the great stories in the movies, literature, art, life and powerhouse brand stories in business, Peter shows that the most successful brand stories are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The What is Your Story? seminar provides tools and strategies to:
• Implement a proven storytelling system for identifying the most appropriate and leverageable archetypes for any professional and/or company
• Harness the power of the archetype to align your brand story to sustain competitive advantage

Join us for a truly transformational vacation for the mind.

Practical Info

What Can I Expect?

Here’s an outline of the What is Your Story? journey.

Journey Outline

PART I STORIES: A SYSTEM FOR THE MANAGEMENT OF MEANING

• The First System – Ever – for the Management of Meaning
• Archetypes: The Heartbeat of Powerful Brands
• Postmodern Marketing

PART II THE YEARNING FOR PARADISE: DREAMER, DISCOVERER, SAGE

• The Dreamer
• The Discoverer
• The Sage

PART III LEAVING A THUMBPRINT ON THE WORLD:  HEROINE, OUTLAW, MAGICIAN

• The Heroine
• The Outlaw
• The Magician

PART IV NO WOMAN IS AN ISLAND:  REGULAR GAL, LOVER, PLAYER

• The Regular Gal
• The Lover
• The Player

PART V PROVIDING STRUCTURE TO THE WORLD:  CAREGIVER, CREATOR, MASTER

• The Caregiver
• The Creator
• The Master

PART VI FINDING TRUE NORTH: POSITIONING YOUR ARCHETYPAL BRAND

• Authenticity: Uncovering the Archetypal Meaning of your Brand
• Telling your Brand Story
• The Heroine’s Journey example story

PART VII DEEPER WATERS

• May the Force Be With You:  Capturing Category Essence
• Story Inside, Story Outside Congruence
• Leaving a Legacy. Ethics of Storytelling

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.