In The Heroine’s Journey in Florence you will examine with Peter de Kuster, founder of The Heroine’s Journey the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.

“Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about ourselves, our creative business, our customers ; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

What Can I Expect?

Here’s an outline of the Heroine’s Journey in Florence

Journey Outline

OLD STORIES

• Your Story is Your Life
• Your Life is Your Story
• What is your Story?
• Your Heroine’s Journey 
• Is This Really Your Story?
• The Private Voice

YOUR NEW STORY

• A Quest is Never Forgettable
• They Lived Happily Ever After?
• The Three Rules of Storytelling
• The Four Story Scenario’s
• They Lived Happily Ever After!
• Do You Have the Resources To Live Your Best Life?
• Indoctrinate Yourself 
• The Story Effect 
• Your New Story
• The Premise of your Story. The Purpose of your Life and Art
• The words on your tombstone
• You ultimate mission, out loud
• Questioning the Premise
• Lining up
• Flawed Alignment, Tragic Ending

TURNING STORY INTO ACTION

• Turning your story into action
• Story Ritualizing
• The Storyteller and the art of story
• The Power of Your Story
• Storyboarding your creative process
• They Created and Lived Happily Ever After

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.