What is the best thing that I love about my work?
I love making a difference in other people’s lives, it gives me great joy to inspire others to be the best version of themselves. I love the creative freedom process, visualizing an idea then watching it gently unfold. When I am writing an article for Golden State Life and Style the publication, I co-founded I draw inspiration from my surroundings. If I am deep in the beauty world as a beauty editor or co-founder of Seren Apothecary, I love being inspired by the people I meet daily.
What is my idea of happiness?
To always be in an open state mind to keep learning and educating myself on a broad range of topics.
What is my greatest fear?
I try to keep my fears in check, so they don’t hold me back in my life. If you let fear overtake you, you can miss out on some of the most beautiful things in life.
What is the trait that I most deplore in myself?
I would have to say that at times I can be stubborn, it’s a character trait I need to work on.
Which living persons in my profession do i most admire?
I admire all the people that continually give back in the world whether its through education, inspiration or innovation.
What is my greatest extravagance?
My beautiful Reining horses Eddie he is quarter horse that is trained to be a high-level athlete, we have competed in many horse competitions in America.
On what occasion would I lie?
To save a family member.
What is the thing that I dislike the most in my work?
I truly love my work but sometimes the process from start to finish takes longer than I would like.
When and where was I the happiest, in my work?
When I am collaborating with a team of likeminded colleagues and we feel inspired, excited and creative.
If I could, what would I change about myself?
Nothing! I would not change anything about myself. If I continue to grow as a human and always have love in my heart and be the best version of myself, I can be.
What is my greatest achievement in work?
Seeing my work come to life. It starts with a thought and turns into reality.
Where would I most like to live?
I live in Ojai California which some consider to be an energy vortex, it’s a quaint town with an incredible sense of community. I also love Santa Barbara which is only 45 minutes away for its huge array of restaurants, concerts and beautiful hiking trails.
What is my most treasured possession?
My ability to have amazing intuition, it guides me daily through my life. One of the greatest challenges in life is learning to listen to your intuition, it’s your compass.
What is my most marked characteristic?
My uniqueness, I have always dressed and lived accordingly to my personal preference. I believe in being a leader not a follower.
What is my most inspirational location, in my city?
A place where there is a sense of community, love, respect, art and joy.
What is my favorite place to eat and drink, in my city?
I love to get coffee from Java & Joe they have specialty coffee, tea and gifts. It has a beautiful sense of community.
What books influenced my life and how?
Way of The Peaceful Warrior by Dan Millman to me it is a life changing book that blends fact with fiction.
You Only Die Once. What music would I listen on my last day?
The Who – Ill Be Back
Who is my hero or heroine in fiction?
Any character that makes the world a better place.
Who are my heroes and heroines in real life?
My mother and my daughter two very strong women, that I admire deeply.
Which movie would I recommend seeing once in a lifetime?
Like Water For Chocolate which is an incredible movie based off the novel by Laura Esquivel.
What role play stories in my life and work?
The role of a strong woman, a role that has tested my resilience over years. I learned from an early age that strength is a quiet, steady fire that keeps you moving forward and for every setback I have had in my life it has made me push through to accomplish more.
What do the words ‘You are the storyteller of your own life’ to me?
Our thoughts become our reality, we have amazing opportunities in life to create what we deeply desire, sometimes the path is not as clear at times but when the sun shines down you realize that everything works out for a reason.
Who is my greatest fan, sponsor, partner in crime?
My daughter Lilly who inspires me daily, a mother daughter bond is like no other.
Which people or companies would I like to work with ?
Andrea Brown Interior Designer at Brown and Brown design
British Vogue
Kandee Lewis CEO – Positive Results Center
Janice Leonard – Malibu Luxury Real Estate – janice90265@gmail.com
What project am I looking forward to work on?
I am just about to start writing an article about a horse rescue in Malibu, California. I love to write articles on all different topics. I feel especially drawn to writing about animal sanctuaries and nonprofit charities that make a difference in the world.
Where can you see me or my work?
https://www.instagram.com/taraowens7171/
https://www.instagram.com/serenapothecary/
https://www.instagram.com/goldenstatelifeandstyle/
What do the words “Passion Never Retires” mean to me?
Passion in life is that deep pull toward what lights you up and makes you feel fully alive. It gives you a sense of purpose making life more colorful and energetic. Passion to me is driven by what genuinely moves me.
“Rewrite Your Legend: Heroine’s Journey Story Coaching with Peter de Kuster”
Introduction
Peter de Kuster, founder of The Heroine’s Journey, is a master storyteller and guide for creative leaders ready to transform their narratives. With decades of experience helping entrepreneurs, executives, and artists harness the power of their stories, Peter’s coaching unlocks the archetypes within you – the Rebel, the Visionary, the Alchemist – to craft a life and career that aligns with your deepest purpose. Whether you’ve shared your story on our platform or are inspired by others’ journeys, this is your invitation to become the author of your legend.
Why Story Coaching?
Your story shapes your reality. Creative leaders face unique challenges: balancing innovation with practicality, leading with authenticity, and navigating self-doubt. Peter’s coaching helps you:
- Reframe limiting beliefs into empowering narratives using the 12 Heroine’s Journey archetypes.
- Align your professional path with your creative vision, turning obstacles into stepping stones.
- Lead with stories that attract clients, and build resilience in uncertain times
How It Works
Online coaching sessions blend deep narrative work with practical strategies:
- Archetype Discovery: Identify which of the 12 Heroine’s Journey archetypes dominate your story and which need activation.
- Story Rewriting: Replace disempowering narratives with ones that fuel growth, using Peter’s proven storytelling frameworks.
- Actionable Tools: Receive personalized exercises to embed new stories into daily decisions, from leadership to self-promotion.
Options for Your Journey
- The Quest Starter (1 session): Uncover your core archetype and a roadmap for change (€250).
- The Alchemist (3 sessions): Transform a specific challenge (e.g., creative block, more creative confidence) into a growth story (€675).
- The Legend Maker (6 sessions): Rewrite your entire professional narrative, with biweekly support and Peter’s Heroine’s Journey book included (€1,450).
Reward for Readers: Mention a story from the Heroine’s Journey platform to receive a free archetype assessment guide (worth €75) with any package.
Questions to Ignite Your Story
- Which archetype do I default to under stress, and which one could serve me better?
- What story am I telling myself about my “limitations,” and how is it holding me back?
- If my life were a legend, what would I want its climax to be?
Contact
Peter de Kuster
Email: peter@wearesomeone.nl
“Your story isn’t just what happens to you – it’s what you do with it.”
The Heroine's Journey 