Custom Journeys

What will it take for you to reach your full potential in a rapidly accelerating world?

At The Heroine’s Journey, I believe in the power of your story: your story that meets the needs of your organization’s customers, employees, and society more broadly.

I partner closely with you to co-design and deliver transformative individual journeys that are specific to your context and creates real impact – and I am truly global in my work.

The Heroine’s Journey 

I love being a travel guide for professonals who are up for the challenge and willing to dive deep in the story they tell themselves and others.


  • tick

    Accelerate the development of your creative leadership

  • tick

    Create an engaging and aligned story to tell yourself and others

  • tick

    Capture the benefits of knowing the stories of your clients

  • tick

    Develop your storytelling knowledge and skills to create an creative engine

  • tick

    Imagine and bring breakthrough ideas to your creative life and business

  • tick

    Generate deep and sustainable flow experiences


I am not a consultant who overloads you with templated “best practices.” My strong belief is that great stories come from when you combine a look inside your own story about you and your business with a healthy dose of connecting with our client’s stories.

The Heroine’s Journey is a story-driven approach. You will see many of these storytelling ideas play out in the work that I do. For example, my programs frequently combine a unique blend of stories of rolemodels in the world city we travel together and multiple business storytelling techniques to create your story – something truly cutting edge and magical.



No two clients are the same. No two programs are the same.  I take great care to customize each journey that I create, with reference to your call to adventure and aspired outcomes. My three-step process ensures that your journey addresses your specific business challenges and opportunities.



Our clients all share things in common, namely:

  • tick

    They have the courage to embark on a new type of transformation journey, to leave traditional classroom learning behind and engage in real-time experiential learning that takes participants far out of their comfort zones.

  • tick

    They are looking for a true partner – not a vendor or a supplier, but a partner with whom they co-create, adjust, improve, and build impactful learning journeys that are strongly embedded in the fabric and context of their organizations.

  • tick

    They are ready to invest and commit in the expectation of game-changing returns, building not just a program, but an impactful journey for yourself that extends well beyond the program, closely linked to your business challenges and opportunities.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.