Help, I Need Somebody!

Having to do everything yourself limits your growth and your career. Control freaks struggle. If you plan to write, direct, produce, act in, edit and publicize everything you miss out and burn out. Even the most creative person can only be in so many places at once. More important, you can only be an expert in so many different things. Spread yourself too thin, and things start falling through the cracks.

How do you work together. There are several ways to do this. Most of them come under the heading of networking. Reach out to your friends an family, suppliers and bankers, to your competitors and everybody else you can think of.  Develop a group of people who are in your corner, who know what you’re doing and what you need, and who are willing (at least by extension) to help you. Give thema reason for helping you. Make it worthwhile for people to help you and you’re well on the road to success.

There are a lot of networking ideas in this guide, and they do work.  One of those is simply hitching your wagon to someone who is a great networker can gain you many networking benefits for minimum effort. Get a couple of clients who have extensive networks. Make sure they are happy with your work and your prices and you will be busy with referrals of your clients.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences