Indoctrinate Yourself

Only 5 % or less of the mind should be classified as the ‘conscious story’ – controlled by self – regulatory, willful acts – while an astonishing 95% is non conscious, automatic, instinctive.

Residing in your subconscious is most of the hidden matter that influences our stories – all the instinctual urges coded in genes (governing autonomic responses like fight-or-flight, for example), all the conditioning that took place during childhood, all the indoctrination that has occurred since the first day of life. All the conflicts and challenges beneath the surface, waging a constant battle between our wants and needs.

It is this subconscious story that is hardest to retrieve and bring to the surface, to full awareness. Yet it is the mortar that goes a very long way in determining who we are and the shape our life story has taken.

Many people find it hard to accept that our lives are ruled by habitual stories rather than moment – to – moment acts of conscious stories. They don’t want to acknowledge that our stories might actually be so profoundly influenced by factors outside our normal state of awareness. After all, once we acknowledge the extent to which our behavior is governed by subconscious forces, how daunting is it to exercise full responsibility (whatever the means) for our life when but a paltry 5% of that life is really under control?

Rather than being troubled by the percentages, and the perception that they may give rise to, I see them as a glorious challenge. Forget that so much, percentage-wise, of what we do is out of control. The part that does matters – the part that makes the real difference – is the part that we control. It is this capacity that separates us from all other life forms. This evolutionary masterpiece is the only hope we have for making course corrections in our life story.

The evolution of the human species has, despite frequent missteps, moved progressively towards greater self awareness. The more self aware we are , the greater our capacity for conscious, deliberate storytelling, for creating new stories – the better able we are to change directions, to adapt, to survive and thrive. While consciousness may represent a mere 5% of our complete story, the influence this fraction exercises in the whole story of our life is far profounder than that.

It is our conscious 5% that allows us to make story corrections to the future, especially when the 95% has taken us off a desirable course. The conscious 5% is unquestionably the most important portion inside us. It is, in fact, what truly separates us from all other species. It is what creates the possibility for self – directed change.

The more aware we are of hidden needs, conflicts and past dilemma’s, the better chance we have of crafting stories that meet the three criteria of storytelling (purpose, truth, hope-filled action). Once a memory of an important event or happening can be brought into your conscious story you can start to explore how that past material might be affecting your current story.

What Can I Expect?

Here’s an outline of The Heroine’s Journey.

Journey Outline




  • Turning your story into action
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.


  • tickYou are a creative professional who is interested in developing yourself, your teams, and your organization.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Heroine’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


One Day Journey for EUR 1,200 (excl. VAT)

Two Day Journey for EUR 2,150 (excl. VAT)

Three Day Journey for EUR 2,950 (excl. VAT)



Who can sign up for The Heroine’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Berlin, Madrid, New York, Venice.

How do I sign up?

Send Peter an email to

How do I pay?

After you booked The Heroine’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.