Right Brainers in Business

There are several misconceptions about creative people that may keep you from going into business for yourself. Although there may be very good reasons you should not attempt it, these MYTHS are NOT among them.

Artists are like children. Wrong.  You may have a childlike quality, but you are not childish.

You’d be happy playing all day long. So the creative person likes a good time more than the next guy, is that such a crime? To the creative work very often is play, and I personally think that’s the best way to live.

You’re defensive about your way of doing something. This one may not be so far off the mark. It might help to be able to prove that you know what you are doing.

You can come up with ideas quickly. The constant pressure to come up with inspiration on demand can be wearing. You need time to conceptualize, to let ideas percolate, to do your best work. Time management can help you give that time, even when nobody else will.

You don’t care about business.  Just because you’re creative doesn’t mean you don’t yearn for success, for recognition, for financial security. And you actually have a natural gift in this direction, if you learn to recognize and use it.

There is only one way to be organized, and you can’t handle that kind of regimented, structured, right angle style of time management. That is half right. you probably can’t and definitely shouldn’t try to regiment your lifestyle, killing your creativity in the process. But there are many ways to be organized and you’re creative enough to find one that will work for you.

Organized means sterile, cold, dull, rigid or inflexible.  Wrong. Organized means being able to find what you need when you need it.

You work better under pressure. What does that have to do with anything except eventual heart failure, ulcers, or stroke? It is okay to turn up the heat from time to time, if you do it on your terms, keep it under your control.

You are antisocial. You do need your space at times.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences