Special Experience StorySelling to the Affluent

In this special online experience Peter de Kuster shows you how the best professionals operate. These successful professionals have learned to truly listen to and understand their clients and are skilled in telling the story of their creations with easy-to-understand metaphors and stories.

Peter believes that you, as a professional, by taking a storytellers’s approach to the Affluent market can positively differentiate yourself from all the other professionals they have seen and heard. Any professional can try to win their attention but it takes a very exceptional professional to really listen to client’s stories, connect with their core personality, and describe their creations in a language they understand. This interactive one – on – one experience with Peter de Kuster will give you an emotional blueprint to work with to better connect with affluent clients.

There are some things that money will change – and some things that money will not change. Having money doesn’t change the core emotional make-up and personality of a person. Just because some of your clients have achieved wealth does not mean the essence of who they are will be changed. These wealthy clients are people – people with unique stories to tell and emotional concerns to connect with. These clients are guided in their purchase decisions by a “gut feeling” like any individual on any tier of wealth. It is important to remember that the right side of the wealthy person’s brain works the same as that of any other person when it comes to buying decisions. In this interactive one – on – one experience with Peter de Kuster you will gain invaluable insight on how to forge a relational connection with the growing affluent classes of our society.

Peter will introduce you in the “Nine Life Stories of the Affluent”. These are psychological archetypes based on intensive interviews with thousands of affluent individuals. From the “Family Steward” and “The Art Investor” to “the Independent”, “the Innovator”, “the Accumulator”, “the Ruler” and “the VIP”. A thorough understanding of these profiles is critical for dealing effectively with affluent people – satisfying their need for customized, high-quality service and your desire to establish profitable long – term relationships. Peter will show you how to identify your clients as one of the nine profiles with a few questions you can ask them.

Important topic of your talk with Peter will be about “Which Client Do You Want?” Early in your career as creative professional you probably would have done handstands and flips for any of the affluent personalities. But as your client base grows and your creative business matures, you may find yourself weeding out certain personalities that cause you more grief than gain. Some personalities are a perfect fit for your style and therefore a pleasure to work with. Start deciding what type of affluent client you want to build your creative business around.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Practical Information

Date: Thursday 14 January
Times: There are 6 interactive one – on – one sessions with Peter available each of 1 hour
Language: English
Location: Zoom


Ticket: € 99- for a 1 hour one – on – one interactive session with Peter de Kuster

Book your place by mailing us at theherojourneyquestionnaires@gmail.com