Stories for Innovation

Stories for Innovation

During this Heroine’s Journey delivered by Peter de Kuster and his team you will work with a variety of tried and tested storytelling tools to shape, structure, and optimize innovation within your organization. You will also explore and develop your role as a creative leader and complete The Heroine’s Journey Assessment that will provide unique insights about your present and new business story.

Stories for Innovation is an impactful learning experience for executives and senior professionals who share a passion for innovation. You will be challenged to learn-by-doing and to come up with new ideas and solutions in small groups. Experienced facilitators will provide theoretical frameworks and continuous feedback to help you discover your strengths and development opportunities.

You will leave the Heroine’s Journey for Innovators with a toolbox filled with concepts such as Business Story Telling, Business Story Innovation, Rewriting your Story, and Startup Storytelling to apply in your own organization, as well as a deeper awareness of your role as leader.


Join us for a truly transformational vacation for the mind.

You can have a preview of Stories for Innovation on a special website here

You can reach Peter for a skype meeting about questions you have by mailing him at 

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storyteller  who helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.