StorySelling for Heroines

StorySelling for Heroines

Craft human-centered story presentations that connect, resonate, and inspire
Information alone will never move people. Learn to craft human-centered story presentations by surfacing what matters to your audience and delivering your message in a way that resonates and inspires action. Go beyond presenting just the facts and figures; give compelling story presentations that are meaningful and memorable. Gain storytelling tools and techniques that will help you develop and deliver presentations that have the power to shift the way people think, feel, and behave.

Course Outcomes
  • Deliver story presentations that spark a shift in beliefs, behaviors, and mindsets.
  • Sequence and convey your information in a way that will create a meaningful journey for your audience.
  • Open hearts and minds by developing a trusted relationship with your audience.
  • Apply techniques to help people pay attention and remember the information you share.
  • Experiment with unique story presentation methods in order to create an engaging experience for your audience.

What You’ll Learn

Week 1: Introduction – Move Your Audience

Understand how information and emotion work together to create story presentations that have the power to spark change and inspire new mindsets and behaviors.
  • Select the story presentation you will be workshopping and identify commonly used archetypal patterns.

Week 2: Plan a Journey

Create a compelling arc through the information by combining your goals with audience needs.
  • What’s the Point?—Identify the goal of your story presentation
  • It’s Not About You—Empathize with your audience
  • Shape Your Story—Build emotional appeal and interest
  • Structure your story presentation: Identify the core emotions and the major beats of your story, and experiment with different story arcs.

Week 3: Become the Guide

Develop a trusted connection with your audience that opens their hearts and minds to your message.
  • Create a Connection—Bridge the divide between you and the audience
  • Establish Your Credibility—Inspire trust and belief
  • Keep It Human—Present as your authentic self
  • Explore visual, verbal, and physical storytelling ways to create connection and establish credibility in your presentation.

Week 4: Make it Memorable

Design your story presentation to align with the way the brain focuses on and remembers information.
  • Best Intentions; Bad Presentations—Avoid common presentation mistakes
  • Make Patterns—Encourage understanding and retention
  • Break Patterns—Shake things up to capture their attention
  • Explore methods of making—and then breaking—archetypal story patterns for your audience. Play with varied ways to build in audience interaction.

Week 5: Conclusion – Look Ahead

The end of one presentation is the beginning of another. Learn how to end story presentations in a way that gives the ideas within them room to grow and evolve.
  • Make choices and bring the key elements of your story presentation together.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Practical Info

  • Price is Euro 599 excluding VAT
  • Start Dates  February 27th
  • Duration 5 weeks
  • Time 4 hours/week
  • Start this virtual journey by mailing us at