Telling the Financial Story

Telling the Financial Story

If you want to get results, start connecting with the right side of the brain.

Peter de Kuster will learn you to be a better storyteller. As successful financial services professionals know, it’s all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand

In this affecting and illuminating seminar, Peter talks about the three aspects of becoming a more intuitive financial services professional:

  • Understanding the power of emotion in the decision-making process
  • Understanding your client’s story before attempting to tell your own story
  • Understanding the power of the analogy and metaphor in explaining your products and services

About Peter de Kuster

Peter de Kuster is the founder of Telling the Financial Story – how Financial Services Professionals can engage their clients with the power of story. Peter’s approach combines indepth storytelling and marketing expertise with over 20 years experience in the financial services industry.


Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can reach Peter for questions about dates and the program by mailing him at or phone him at 0031 6 33661772