The Innovator’s Story London

The Innovator’s Story

The founder of The Heroine’s Journey reveals the strategies great innovators, uses to foster innovative thinking and overcome the naysayers who stifle creativity.

The role of the devil’s advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Over the years, Peter has developed ten archetypal roles people can play in an organization to foster their innovation story and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how Coco Chanel has incorporated the power of storytelling to transform the customer experience, The Innovator’s Story an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

Practical Info

The Innovator’s Story in London is a three day journey with Peter de Kuster

The price is Euro 2850 excluding VAT

You can reach Peter about questions you have about the journey by mailing him at to set a date for a telephone or skype meeting. 


09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.