The Leader’s Journey

Does this sound familiar?

You are good at what you do.  You have mastered the trade that you are in.  You are on a solid and predictable trajectory – whether you are a creative professional, a corporate executive, an entrepreneur, a social entrepreneur, or a public servant.

However, you feel that there could be more to your life. More purpose, meaning, alignment, impact, and fulfillment.  

It’s time to take a look in the mirror and take stock of what we see. To question some of our assumptions and limiting beliefs about ourselves and our leadership. To prepare for disruption and change. And to be ready to chart a courageous new trajectory.

Are you ready for THE LEADER’S JOURNEY?

The Leader’s Journey is a selective program for committed creative leaders who are seeking a deep and immersive learning experience. This 10-day, interactive journey in Rome will help experienced executives lead with purpose, cultivate collective agency, and deliver impact at scale. While this course is facilitated by travelling together with Peter de Kuster, you can expect to get time away and connect to yourself, others, and the world around you. This challenging and intensive program is the start of a lifelong learning journey with peers from around the world who will feed your mind, body, and soul and prime you up for the next meaningful phase of your life. 


  • tickWho am I really? What is my authentic self? What are my core strengths, passions, and values?
  • tickWhat is my deepest life purpose? How do I give expression to that purpose?
  • tickWhat is management? What is leadership? Am I a manager or a leader?
  • tickHow do I craft an inspiring vision to bring others along with me in the journey?
  • tickWhat can I do to build diverse, inclusive and innovative teams and cultures?
  • tickHow do I build regenerative organizations that make a net positive contribution to society and the planet, while fostering a vibrant workplace for employees and maintaining a sustainable business model?
  • tickHow do I lead in an environment of ambiguity, complexity, and uncertainty?
  • tickHow do I take a systems-perspective? How do I fit into a system? How can I shift a system in a new direction?
  • tickHow do I nurture the practices of lifelong learning? How do I stay fresh and current? How do I build greater self-awareness? How do I renew myself?


  • tickSenior executives with at least seven years of work experience.
  • tickExecutives looking for tools to drive change in their organization.
  • tickLeaders seeking a challenging and immersive learning experience.
  • tickFounders and entrepreneurs aiming to scale their organization and impact.
  • tickFuture-forward leaders with an entrepreneurial and explorative mindset.
  • tickChange-makers who want to join a global, diverse community of like-spirited individuals.


The Leader’s Journey is an in-depth and immersive program for a select group of professionals who are committed to taking their leadership to the next level. The program includes three modules that each begin with a week of intensive learning designed to give participants space to fully explore the storytelling concepts and shift their mindsets. Our experience shows that this style of immersive learning results in the most significant and lasting leadership transformations.

In the immersive program, there are four days of intensive programming. Each day includes 4 hours of interactive sessions with Peter de Kuster and your fellow travellers and an additional 1-2 hours of independent work per day.

The remaining days of the program are less intensive and give participants the opportunity to create a new story and new habits and put them into practice. These days include one 2-hour interactive session plus 1-3 hours of independent work.

In order to create a better future, we must first know our past. We must understand what has shaped us, what triggers us, and what we dream about. Once we embrace our story, we can place it in the bigger picture of the world and rewrite our narrative.


Module 1 Topics:

  • Purpose
  • Power of your Story
  • Courage
  • Resilience and mental well-being
  • Reactive mindsets
  • Stepping into the unknown
  • Four 4-hour sessions with Peter de Kuster travelling Rome
  • 1-2 hours of independent assignments and exercises


No leader can single-handedly change the world. To achieve your goals, you will need to build a strong community to enrich your perspective and tap into your full creative potential. Connected and committed teams can better harness the ability to make real change.

Module 2 Topics:

  • Building diverse and inclusive teams and communities
  • Radical empathy
  • Relational intelligence and influencing others
  • Trust and psychological safety
  • Learning to coach
  • Speaking truth to power
  • Four 4-hour sessions with Peter de Kuster travelling Rome
  • 1-2 hours of independent assignments and exercises

MODULE 3 (DAYS 9-10)

To build the future you want, you must understand and embrace external trends and find inspiration from unlikely sources. The most impactful leaders translate these influences into a call to action that inspires and empowers others.

Module 3 Topics:

  • Envisioning a better future
  • Building regenerative enterprises
  • Systems change
  • Technology and humanity
  • Storytelling for impact
  • Two 4-hour sessions with Peter de Kuster travelling Rome
  • 1-2 hours of independent assignments and exercises

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.


Euro 6.750 excluding VAT per person excluding travel expenses

including 3 Leadership Coaching sessions: Euro 7.710 excluding VAT

including 6 Leadership Coaching sessions: Euro 8.470 excluding VAT

including 9 Leadership Coaching sessions: Euro 9.000 excluding VAT

The value of leadership coaching

The Hero’s Journey leadership coaching is designed to help you dive deep into your unique leadership story and discover your strengths and areas for growth with the help of the experienced coach Peter de Kuster. These sessions are designed to work in tandem with your journey in the Leader’s Journey program to further accelerate your leadership development.


Our application process is competitive and highly selective. We carefully curate our classes to bring together a diverse group of high-achieving leaders from around the globe. If this sounds like you, we encourage you to request an invitation to apply by mailing Peter at